Sr. Program Mgr, Tooling & Automation, Prime Video, Sports Marketing
Amazon · Culver City, California, USA ·
- Seniority
- Senior
- Category
- Marketing
Prime Video's US Sports Marketing team is looking for a hands-on builder to join our brand and campaign management team. This is not a traditional program management role — this is a maker role who is fluent in AI. You will design, build, and maintain tooling, automations, AI and operational infrastructure that powers campaign management, go-to-market execution, and creative asset development across our live sports portfolio (NFL, NBA, NASCAR, WNBA, and more).
You will work at the intersection of operations, AI-enabled solutions and technology — translating complex, repetitive workflows into scalable, automated solutions that free up campaign teams to focus on strategy and execution rather than process overhead.
Key job responsibilities
• Build & Maintain Operational Tooling: Design, build, and maintain tooling across Airtable, internal Amazon tools, APIs, scripts, low/no-code platforms, and AI-enabled solutions that support campaign management, creative asset workflows, and go-to-market execution
• Automate at Scale: Translate manual and fragmented workflows into scalable automations that reduce operational toil, improve consistency, and increase execution speed across the sports marketing lifecycle
• Technical Solution Design: Translate business requirements into end-to-end technical solutions across data models, integrations, interfaces, automations, and reporting
• Airtable & Tooling Expertise: Serve as the subject matter expert for Airtable and related tooling, establishing scalable solutions and best practices across data architecture, interfaces, automations, scripting, and integrations
• Creative Asset Operations: Build tooling that supports creative development workflows including asset versioning, approval routing, delivery tracking, and cross-functional handoffs
• Campaign Infrastructure: Develop and maintain tooling that supports campaign planning, briefing, trafficking, launch readiness, and performance tracking across multiple sports properties
• Cross-Functional Enablement: Build self-service tooling that enables campaign managers, creatives, and partner teams to manage execution more efficiently
• Operational Excellence: Maintain the reliability, accuracy, and scalability of tooling and automations; troubleshoot issues, maintain integrations, and evolve solutions as requirements change
• Documentation & Enablement: Document system logic, workflows, integrations, and operating processes; enable users to effectively adopt and self-serve through the tools you build
• Continuous Improvement: Identify tooling gaps and automation opportunities, recommend solutions, and continuously improve existing systems based on business needs and user feedback
You will work at the intersection of operations, AI-enabled solutions and technology — translating complex, repetitive workflows into scalable, automated solutions that free up campaign teams to focus on strategy and execution rather than process overhead.
Key job responsibilities
• Build & Maintain Operational Tooling: Design, build, and maintain tooling across Airtable, internal Amazon tools, APIs, scripts, low/no-code platforms, and AI-enabled solutions that support campaign management, creative asset workflows, and go-to-market execution
• Automate at Scale: Translate manual and fragmented workflows into scalable automations that reduce operational toil, improve consistency, and increase execution speed across the sports marketing lifecycle
• Technical Solution Design: Translate business requirements into end-to-end technical solutions across data models, integrations, interfaces, automations, and reporting
• Airtable & Tooling Expertise: Serve as the subject matter expert for Airtable and related tooling, establishing scalable solutions and best practices across data architecture, interfaces, automations, scripting, and integrations
• Creative Asset Operations: Build tooling that supports creative development workflows including asset versioning, approval routing, delivery tracking, and cross-functional handoffs
• Campaign Infrastructure: Develop and maintain tooling that supports campaign planning, briefing, trafficking, launch readiness, and performance tracking across multiple sports properties
• Cross-Functional Enablement: Build self-service tooling that enables campaign managers, creatives, and partner teams to manage execution more efficiently
• Operational Excellence: Maintain the reliability, accuracy, and scalability of tooling and automations; troubleshoot issues, maintain integrations, and evolve solutions as requirements change
• Documentation & Enablement: Document system logic, workflows, integrations, and operating processes; enable users to effectively adopt and self-serve through the tools you build
• Continuous Improvement: Identify tooling gaps and automation opportunities, recommend solutions, and continuously improve existing systems based on business needs and user feedback