Sr. Product Marketing Manager, CDP & Data Connectivity
Alteryx · Southern California, USA - Remote ·
- Work mode
- Remote
- Seniority
- Senior
- Category
- Marketing
- Experience
- 6+ years
Alteryx · Southern California, USA - Remote ·
Meet the Moment with Alteryx
We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.
You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.
If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.
Meet the Moment with Alteryx
Every enterprise AI initiative starts with data access—and Alteryx is the platform that makes it possible. Our CDP & Data Connectivity portfolio—spanning Live Query, OCR Tools, Intel Suite, Data Products, and Connect—helps organizations unlock any data source, eliminate silos, and maximize the value of their existing data investments. This is the connective tissue of the Alteryx One platform, and the foundation upon which every workflow, agent, and business application is built.
The Senior Product Marketing Manager for CDP & Data Connectivity will own the product marketing strategy for the capabilities that bring data into Alteryx. You’ll define how IT leaders, data architects, and enterprise teams understand the value of Alteryx’s data access layer—building the messaging, content, and programs that position Alteryx as the essential bridge between enterprise data assets and AI-ready analytics.
What You’ll Do
Live Query & Data Connectivity
Own the end-to-end product marketing strategy for Live Query and Alteryx’s core data connectivity capabilities, defining positioning and messaging that articulates how Alteryx enables fast, governed access to any data source—cloud, on-premises, or hybrid—without requiring data movement.
Develop persona-specific narratives for IT architects, data engineers, and CDAO organizations that demonstrate how Live Query reduces data pipeline complexity and accelerates time-to-analysis.
Partner with Product Management to shape the data connectivity roadmap narrative, translating new connector availability, performance improvements, and cloud ecosystem integrations into compelling customer-facing stories.
Build launch plans, enablement materials, and customer content for new connectivity capabilities, ensuring GTM teams can confidently position Alteryx as the most versatile data access layer in the enterprise analytics stack.
Monitor the competitive landscape across data connectivity, ELT/ETL, and cloud data integration—surfacing insights that sharpen differentiation and inform battlecard strategies.
OCR Tools & Intel Suite
Define and maintain the positioning and messaging framework for Alteryx’s OCR Tools and Intel Suite, articulating their differentiated value in bringing structured intelligence to unstructured and semi-structured data sources.
Develop use-case-driven content—including demos, solution briefs, and customer stories—that illustrates how OCR Tools and Intel Suite enable document processing, data extraction, and business intelligence in industries with high unstructured data volumes (financial services, insurance, healthcare, logistics).
Partner with Solutions PMM to develop vertical-specific messaging and content that connects OCR and Intel Suite capabilities to high-value industry use cases.
Build enablement materials that help field teams identify OCR and Intel Suite opportunities within existing Alteryx accounts and new enterprise prospects.
Data Products & Connect
Own the go-to-market strategy for Alteryx’s Data Products and Connect capabilities, positioning them as the enterprise-grade solution for data cataloging, data sharing, and governed access to curated data assets across the organization.
Develop messaging that resonates with both data producers (data engineering, data platform teams) and data consumers (analysts, business users) who benefit from centralized, governed data access and discovery.
Partner with Product Management and the Cloud Data Platform ecosystem team to align Connect’s positioning with broader cloud data platform partner narratives—ensuring Alteryx is positioned as the activation layer on top of Snowflake, Databricks, and Google Cloud data assets.
Build content and programs that demonstrate how Data Products and Connect enable organizations to monetize and operationalize their data assets at scale.
Identify customer champions and develop case studies that showcase how Data Products and Connect have transformed enterprise data accessibility and analytical productivity.
Platform Integration & Ecosystem Alignment
Serve as the Core PMM’s primary connection point to the cloud data platform ecosystem narrative—partnering closely with the Ecosystems & Channel SMM (Solutions PMM team) to ensure CDP messaging is consistent, complementary, and non-overlapping across internal and partner-facing channels.
Develop and maintain internal alignment frameworks (including DACI documentation) that clarify how Core PMM and the Ecosystems & Channel SMM team collaborate on shared product narratives, partner content, and field enablement.
Partner with Platform PMM peers to ensure data connectivity capabilities are woven into broader Alteryx One platform messaging for IT and CDAO audiences—positioning the full data access layer as a strategic platform investment, not just a feature set.
Contribute to Platform PMM portfolio strategy sessions, ensuring CDP & Data Connectivity is represented in cross-portfolio planning, launch calendars, and GTM prioritization.
Sales & Field Enablement
Develop a comprehensive enablement curriculum for CDP & Data Connectivity, including positioning guides, competitive battlecards, IT persona discovery frameworks, and objection handling playbooks for competitive data integration evaluations.
Partner with Revenue Enablement to build training programs that equip field teams to lead with data connectivity in enterprise platform conversations—particularly in accounts where data access complexity is a barrier to Alteryx adoption.
Create and maintain customer-facing demo assets, solution briefs, and ROI frameworks that support the full sales cycle—from initial technical discovery through enterprise procurement.
Engage regularly with field teams—including AEs, SEs, and Partners—to gather feedback on connectivity messaging effectiveness and evolve materials based on real-world technical evaluations.
Market Intelligence & Positioning
Maintain a deep, current understanding of the cloud data platform and data integration competitive landscape, including Snowflake, Databricks, Google Cloud, dbt, Fivetran, and adjacent players—synthesizing insights into actionable positioning recommendations for the Core PMM team.
Partner with the Competitive Intelligence shared service to develop and maintain CDP-specific competitive battlecards, objection guides, and displacement playbooks.
Contribute market intelligence to cross-functional planning sessions, ensuring Product Management and GTM leadership are informed about competitive dynamics affecting the data connectivity market.
What You’ll Bring
6+ years of product marketing experience in a B2B SaaS environment, with demonstrated experience marketing data integration, data connectivity, cloud data platform, or analytics infrastructure products.
Strong understanding of the cloud data ecosystem—including Snowflake, Databricks, Google Cloud, AWS, and Azure—and how enterprise data teams evaluate and select data access and integration solutions.
Proven ability to develop messaging and positioning for technical products targeting IT architects, data engineers, and CDAO personas.
Exceptional storytelling skills—able to translate complex data connectivity concepts into clear, business-relevant narratives that resonate with both technical and executive audiences.
Experience working cross-functionally with Product Management, Solutions Marketing, Partner teams, Sales, and Customer Success in a fast-paced environment.
Track record of building and maintaining effective cross-team alignment on shared product narratives and go-to-market programs.
Comfortable working with product analytics, pipeline data, and campaign metrics to measure impact and guide strategy.
Curiosity and depth of knowledge about modern data architectures, AI-ready data pipelines, and the evolving role of data connectivity in enterprise AI initiatives.
Compensation
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.
The base salary range for this role in the United States is $140,000 - $185,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.
In addition to base pay and bonus eligibility, this role includes:
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement
Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:
Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.
This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.