Sr. Product Marketing Manager

airslate · Poland · 2 days ago

Work mode: Remote
Seniority: Senior
Employment: Full time
Category: Marketing
Experience: 6+ years

go-to-market lifecycle-marketing sales-enablement

About airSlate

airSlate is a global SaaS technology company that develops no-code workflow automation, electronic signature, and document management solutions. Our award-winning products - SignNow, pdfFiller, DocHub, altaFlow, Instapage, and US Legal Forms - serve over hundreds of millions of users and more than one million customers worldwide, helping organizations of every size digitize processes, improve efficiency, and transform how they work.

We’re in an exciting phase of growth and transformation, with teammates in more than 20 countries across three continents and main hubs in the United States, Poland, Ukraine and Philippines.

At airSlate, we’re building value for customers and a culture where growth and innovation go hand in hand. We’re looking for people eager to shape products, scale a company, and thrive in a fast-moving environment.

About the role

pdfFiller helps millions of customers create, edit, manage, sign and collaborate on documents digitally. We are looking for a Senior Product Marketing Manager who can connect what we build with why it matters to customers and how we win in the market.

This is a senior individual contributor role with significant ownership across positioning, go-to-market strategy, product launches, customer and competitive intelligence, and sales enablement.

We are looking for someone who is equally comfortable developing a positioning strategy, digging into customer and market data, partnering with Product on roadmap decisions, and giving GTM the tools and narratives they need to win.

What you'll be working on:

Own product positioning and messaging

Develop and continuously refine positioning, messaging and value propositions for pdfFiller across key customer segments and use cases.
Translate complex product capabilities, including AI-powered functionality, into clear customer benefits and compelling commercial narratives.
Ensure our positioning is differentiated, evidence-based and consistently reflected across the customer journey.

Lead go-to-market strategy

Own the product marketing strategy for major launches, new capabilities and strategic initiatives from early planning through adoption.
Define target audiences, use cases, value propositions, competitive differentiation, launch plans and success measures.
Partner with Product early in the development process so customer and market insight informs what we build, not simply how we market it after launch.

Develop deep customer and market insight

Build a strong understanding of pdfFiller customers, prospects, competitors and broader document productivity market.
Conduct customer research, win/loss analysis, competitive analysis and market segmentation to identify opportunities and inform Product and GTM strategy.
Turn customer insight and market data into recommendations leaders can act on.

Drive adoption and commercial impact

Partner with Growth and Lifecycle Marketing to improve activation, adoption, conversion, retention and expansion.
Identify gaps between product capability and customer understanding and develop strategies to close them.
Use data to evaluate whether positioning, launches and campaigns are changing customer behavior and contributing to business outcomes.

Enable Sales and customer-facing teams

Create sales narratives, competitive intelligence, battlecards, customer stories, presentations and other enablement materials that help customer-facing teams communicate pdfFiller's value effectively.
Partner directly with Sales to understand objections, competitive pressure and customer needs and bring those insights back into Product and Marketing.

Shape product strategy

Represent the voice of the market in product discussions.
Partner with Product leaders to evaluate market opportunities, customer problems, competitive dynamics and potential areas of investment.
Help the organization answer not only "Can we build this?" but "Who is this for, what problem does it solve, and why will customers choose us?"

Requirements:

6+ years of experience in consumer and b2b product marketing, preferably within software, productivity tools, document technology or a related technology category
Demonstrated ownership of product positioning, messaging and go-to-market strategy
Experience bringing new products or major capabilities to market
Strong understanding of SaaS customer journeys, including acquisition, activation, conversion, retention and expansion
Experience partnering closely with Product, Sales, Growth and other cross-functional teams
Strong customer research, market analysis and competitive intelligence capabilities
Ability to turn complex technology into simple, compelling customer value
Strong commercial judgment and comfort using data to make decisions
Excellent written and verbal communication skills in English
Ability to operate independently in a distributed, international organization

What we offer

Flexible working environment - Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.

Competitive compensation and stock options - We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.

Professional growth and learning - We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.

Health and well‑being - We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.

Family‑friendly culture - Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.

Giving back - We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.

Open communication - We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.

It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalized as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.

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What you'll be working on:

Requirements:

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