Sr. Product Designer (MGA Living)

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MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Division Overview

MGA Living is the newest division of MGA Entertainment, expanding our 40+ year legacy of innovation into the baby, home, and outdoor living categories. Building on MGA’s strengths in product development, brand-building, and retail partnerships, MGA Living will deliver thoughtfully designed, high-quality lifestyle products for modern families.

We are building a world-class, entrepreneurial team to launch and scale this business globally.

Position Summary

The Senior Product Designer will lead the translation of strategic product vision into innovative, manufacturable, market-ready products. This role partners closely with the VP, Brand & Product Development to bring new brands and product lines to life — from concept ideation through CAD development, factory collaboration, prototyping, testing, and production execution.

This is a highly hands-on leadership role requiring strong design instincts, deep product development knowledge, and exceptional attention to detail.

Key Responsibilities

1. Concept Development & Visualization

• Generate innovative product concepts aligned with brand strategy and retailer needs
• Develop detailed sketches, renderings, and 3D CAD models
• Create presentation materials for internal reviews and retail line presentations
• Ensure design intent is clearly communicated through all stages of development

2. Product Development & Execution

• Own product development from concept through production
• Develop complete design documentation and specifications for quoting and manufacturing
• Partner directly with domestic and international factories to refine construction, materials, finishes, and cost targets
• Review prototypes, tooling samples, and production samples to ensure design integrity
• Ensure compliance with safety, durability, and quality standards

3. Innovation & Trend Leadership

• Stay current on trends in baby, home, lifestyle, and outdoor categories
• Identify white space opportunities and design-forward solutions
• Balance aesthetic excellence with manufacturability and margin requirements

4. Cross-Functional Collaboration

• Partner closely with Engineering, QA, Sourcing, Marketing, and Sales
• Participate in milestone reviews and manage project timelines
• Support packaging and branding alignment to ensure cohesive consumer experience

Qualifications

Education & Experience:

• Bachelor’s degree in Industrial Design or related field
• 8+ years of experience in consumer product design and development
• Proven experience taking products from concept through mass production
• Experience in consumer products, baby, home, or lifestyle categories preferred

Skills & Capabilities:

• Strong 2D and 3D visualization skills
• Advanced CAD proficiency
• Deep understanding of materials and manufacturing processes
• Experience working with both domestic and overseas factories
• Exceptional attention to detail and follow-through
• Strong presentation and communication skills
• Ability to manage multiple projects in a fast-paced, entrepreneurial environment

Additional Requirements:

• Online portfolio required with resume submission

Personal Attributes:

• Entrepreneurial and self-directed
• Forward-thinking and trend-aware
• Passionate about pushing design beyond expectations
• Highly collaborative yet comfortable working independently

Location & Travel:

• Full-time role
• Remote or hybrid flexibility
• LA-based preferred but not required
• Occasional domestic and international travel may be required

Salary:

$80,000.00 - $120,000.00