Sr. Partner Marketing Manager, AI , NAMER Partner Marketing
Amazon · Seattle, Washington, USA ·
- Seniority
- Senior
- Category
- Marketing
AWS is looking for a Sr. Partner Marketing Manager to own the North America marketing relationship with our most strategic AI Labs and frontier model provider and AI ISV partners. You will be the connective tissue between AWS's AI product and service teams and partners such as Anthropic, OpenAI, Space X, Cohere - translating technology roadmaps into joint go-to-market programs that accelerate customer adoption and drive measurable pipeline in North America.
This role sits within the North America Partner Marketing team, part of the AWS Global Partner Marketing organization working closely with the Data & AI Partner GTM team, Global AI & SUP Partner Marketing. The partners you work with are not traditional ISVs - they are category-defining companies at the frontier of foundation model research whose models power workloads across Amazon Bedrock and the broader AWS AI stack. Your job is to build the marketing engine that takes global AI marketing strategy and helps these partners succeed on AWS in NAMER while helping AWS customers access their capabilities through joint messaging, campaigns, launches, and programs.
You will develop joint marketing plans (JMPs), orchestrate cross-functional activation across AWS field sales, product marketing, and partner development, and own pipeline and attribution metrics for your assigned partner portfolio in region. The right candidate combines deep marketing craft with enough AI/ML literacy to hold their own in technical product conversations, and enough commercial instinct to prioritize programs by revenue impact. This portfolio will evolve as the frontier AI landscape shifts - we need someone comfortable building structure in ambiguity while staying close to where the technology and customer demand is heading.
Key job responsibilities
- Develop and execute North America joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
- Define Industry marketing plans together with AI partners joint positioning that differentiates the partner's offering on AWS for priority industries.
- Design, launch, and optimize multi-channel industry tailored campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
- Own Marketing Development Fund (MDF) planning and execution for your partner portfolio in close partnership with Global AI & SUP Partner Marketing team.
- Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics through "precision programs"
- Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
- Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
- Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness in North America
- Collaborate with global partner marketing teams to scale worldwide programs into local / North America execution while maintaining message consistency.
- Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones - and report progress to leadership.
- Track and report on pipeline contribution, campaign ROI, MDF utilization, and co-sell revenue; use data to continuously optimize partner marketing performance.
- Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review.
A day in the life
You might start your morning reviewing AI Partner originated performance data for your partner portfolio, then jump into a strategy session with a partner's marketing team to align industry messaging ahead of a model launch on Bedrock. Later, you could be working with AWS ABM teams on an account-based play targeting enterprise customers evaluating foundation model providers or AI ISVs. You might wrap up by joining a cross-functional planning call for re:Invent partner activations - ensuring your partners have the right presence, the right story, and the right audience. No two days look the same, but every day centers on connecting partners with customers through compelling marketing that drives measurable business outcomes.
About the team
The NAMER Partner Marketing team is within AWS global Partner Marketing. We are the marketing engine for AWS's most strategic AI relationships - spanning frontier model providers, AI software companies, building on AWS AI services.
Our team works at the intersection of partner innovation and AWS's most rapidly evolving service areas: AWS Bedrock, AgentCore, AWS SageMaker, Kiro and the broader generative AI stack. We work with category-defining companies - from the largest AI labs in the world to ISVs - building joint go-to-market programs that drive customer adoption and revenue.
We value marketers who combine strategic thinking with execution intensity, can navigate ambiguity in a fast-moving domain, and measure their success by the pipeline they create rather than the programs they run. This is a builder role in a builder team - you will be creating motions that do not yet exist.
This role sits within the North America Partner Marketing team, part of the AWS Global Partner Marketing organization working closely with the Data & AI Partner GTM team, Global AI & SUP Partner Marketing. The partners you work with are not traditional ISVs - they are category-defining companies at the frontier of foundation model research whose models power workloads across Amazon Bedrock and the broader AWS AI stack. Your job is to build the marketing engine that takes global AI marketing strategy and helps these partners succeed on AWS in NAMER while helping AWS customers access their capabilities through joint messaging, campaigns, launches, and programs.
You will develop joint marketing plans (JMPs), orchestrate cross-functional activation across AWS field sales, product marketing, and partner development, and own pipeline and attribution metrics for your assigned partner portfolio in region. The right candidate combines deep marketing craft with enough AI/ML literacy to hold their own in technical product conversations, and enough commercial instinct to prioritize programs by revenue impact. This portfolio will evolve as the frontier AI landscape shifts - we need someone comfortable building structure in ambiguity while staying close to where the technology and customer demand is heading.
Key job responsibilities
- Develop and execute North America joint marketing plans (JMPs) for assigned frontier model provider partners, aligned to AWS AI service priorities and customer adoption goals.
- Define Industry marketing plans together with AI partners joint positioning that differentiates the partner's offering on AWS for priority industries.
- Design, launch, and optimize multi-channel industry tailored campaigns (digital, events, content, ABM) that drive joint pipeline for both AWS and the partner.
- Own Marketing Development Fund (MDF) planning and execution for your partner portfolio in close partnership with Global AI & SUP Partner Marketing team.
- Coordinate partner presence at AWS flagship events (re:Invent, Summits, Builder Days) and partner-hosted events, advising on messaging, audience targeting, and customer engagement tactics through "precision programs"
- Create partner activation playbooks and enablement assets (messaging guides, battle cards, solution briefs) that equip AWS field teams and partner sellers.
- Serve as the primary marketing point-of-contact for assigned partners, building trusted relationships at senior marketing and executive levels within partner organizations.
- Align closely with Partner Development Managers (PDMs), Solutions Architects, AWS Product Marketing, and Service GTM teams to ensure marketing programs reinforce co-sell plays and technical readiness in North America
- Collaborate with global partner marketing teams to scale worldwide programs into local / North America execution while maintaining message consistency.
- Set clear KPIs - partner-sourced pipeline, marketing-influenced revenue, MDF ROI, activation milestones - and report progress to leadership.
- Track and report on pipeline contribution, campaign ROI, MDF utilization, and co-sell revenue; use data to continuously optimize partner marketing performance.
- Prepare monthly business reviews (MBRs) and quarterly partner scorecards for leadership review.
A day in the life
You might start your morning reviewing AI Partner originated performance data for your partner portfolio, then jump into a strategy session with a partner's marketing team to align industry messaging ahead of a model launch on Bedrock. Later, you could be working with AWS ABM teams on an account-based play targeting enterprise customers evaluating foundation model providers or AI ISVs. You might wrap up by joining a cross-functional planning call for re:Invent partner activations - ensuring your partners have the right presence, the right story, and the right audience. No two days look the same, but every day centers on connecting partners with customers through compelling marketing that drives measurable business outcomes.
About the team
The NAMER Partner Marketing team is within AWS global Partner Marketing. We are the marketing engine for AWS's most strategic AI relationships - spanning frontier model providers, AI software companies, building on AWS AI services.
Our team works at the intersection of partner innovation and AWS's most rapidly evolving service areas: AWS Bedrock, AgentCore, AWS SageMaker, Kiro and the broader generative AI stack. We work with category-defining companies - from the largest AI labs in the world to ISVs - building joint go-to-market programs that drive customer adoption and revenue.
We value marketers who combine strategic thinking with execution intensity, can navigate ambiguity in a fast-moving domain, and measure their success by the pipeline they create rather than the programs they run. This is a builder role in a builder team - you will be creating motions that do not yet exist.