Sr Paid Media Buyer at Uproot Clean – United States | Jobyssey

Paid Media Buyer

Location: Fully Remote

Job Type: Full-Time

About the role

We're hiring a Paid Media Buyer to live inside our ad accounts across Meta, TikTok, and AppLovin, while helping us expand across additional channels including Snapchat, X/Twitter, Google/YouTube, native, and other emerging platforms. You'll own the technical execution and day-to-day optimization of paid campaigns: building structure, reading the data, finding the leaks, and pulling the right levers to scale.

This is a performance ownership role. You won’t be creating assets yourself, but you’ll work closely with creative teams to understand why ads win, identify performance patterns, and turn data into better creative decisions.

Must-Have Platform Experience

Candidates must have hands-on, performance marketing experience with:

Meta
TikTok
AppLovin

You should be comfortable independently building, launching, optimizing, and scaling campaigns across all three platforms.

Nice-to-Have Platform Experience

Additional experience with any of the following is a plus:

Snapchat
Twitter/X
Google/YouTube
Native advertising, including Taboola and Outbrain

Ideal Background

The strongest candidates for this role have scaled DTC/ecommerce brands through Meta-first performance marketing environments where they owned significant spend, testing, optimization, and business outcomes.

You likely come from a high-growth consumer brand or performance marketing agency where you managed multiple direct-response ecommerce accounts and had direct responsibility for profitable scale.

Strong signals:

Managed $750K–$1M+ monthly paid media spend
Deep Meta Ads expertise as the primary growth channel
Scaled DTC/ecommerce products through paid acquisition
Owned budget allocation, testing strategy, and performance decisions
Experience working closely with creative teams to turn data into winning ads

What you'll do

Daily / Weekly Cadence

Run weekly account optimizations across every platform you own. Increase budgets on ad sets and campaigns hitting their primary KPI over rolling 3/7/14-day windows, pull back spend from underperformers, and restart ads where delayed attribution masked early performance.
Maintain a weekly creative testing cadence per platform: brief tests, launch with clean hypotheses, read them against pre-set spend or conversion thresholds, then kill or scale on schedule.
Run pacing checks daily, weekly, and MTD against budget and KPI goals. Adjust spend distribution before the gap becomes a problem, not after.
On Google specifically: negative keyword mining on Search and Shopping, smart bidding strategy reviews, Merchant Center diagnostics, quality score and ad strength reviews, and placement exclusions on Display and YouTube.
Lead routine reporting (weekly and monthly) for the accounts you own. Performance, leading indicators, blended view across platforms, and the insights and next moves, not just the numbers.

Strategic Ownership

Build, launch, and optimize campaigns across Meta, TikTok, Applovin, as core acquisition channels
Support and help scale additional channels including Snapchat, Twitter/X, Google/YouTube, native, and new platforms we test into.
Continuously audit accounts. Spot bottlenecks at the ad level vs. the site level, kill waste, double down on what's working.
Read multi-platform data and explain what's actually happening, not just what each platform reports about itself.
Make the call on how to allocate budget across platforms based on incrementality, scale capacity, and unit economics.
Brief creative needs to the creative team based on data signal, then test outputs against pre-defined success criteria.

Tools you'll use

Native ad platforms: Meta Ads Manager, ApplLovin, Google Ads, NewsBreak, Pinterest Ads, Taboola/Outbrain
Analytics: GA4, Northbeam, Hex, BigQuery, Shopify backend
Planning and reporting: Notion, ClickUp, Sheets/Excel

Equivalents are fine. We care about the muscle, not the brand of the tool.

What we're looking for

3+ years buying paid media at meaningful scale ($750K–$1M+ monthly preferred), with hands-on Meta as the foundation
Hands-on Meta, TikTok, and AppLovin experience is required
Meta-first paid acquisition expertise: Deep Meta Ads expertise with Google Ads experience as a plus.
Experience scaling DTC/ecommerce brands through paid acquisition
Experience operating in direct-response environments where spend efficiency and creative performance drive growth
Strong analytical chops: at home in Sheets/Excel, can pull the right view in Looker Studio or equivalent, and read a P&L well enough to translate ad metrics into business impact
Comfort with attribution chaos: you can reconcile what Meta says, what Shopify says, and what GA4 says, and explain it to a CFO without hand-waving
Sharp on tracking and measurement: pixels, CAPI, server-side events, conversion APIs, UTMs
A clear point of view on testing: how to design clean tests, when to call a winner, when to kill a loser
Deep curiosity around performance: constantly asks why something worked or failed, identifies patterns, and turns insights into action.
Strong written communication: Slack updates, weekly performance reports, ad-hoc explanations to non-paid-media stakeholders
Asks the right questions before acting. We'll trust you with real money in real accounts; you need to know what you don't know, and ask for it
Comfortable juggling multiple accounts in parallel with shifting priorities, without dropping balls

Nice to have

Snapchat paid media experience
Twitter/X paid media experience
Google Ads and YouTube experience
Native advertising experience, including Taboola / Outbrain
Mobile UA experience
MMM / incrementality testing experience
Server-side tracking setup experience
Shopify / ecommerce analytics depth

Work Requirements

⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

💻 Workspace: Fixed, professional setup (not digital nomad)

📊 Output: Daily briefs and feedback loops (high consistency required)

Benefits & Compensation

Competitive base salary + performance-based bonus structure
Fully remote - work from anywhere in the US, Canada, or Europe
Paid time off
Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
Fully covered medical insurance, including health, dental, and vision. (US-based employees)
Ownership & autonomy - trusted to build and execute strategy
Professional development - opportunities to learn and grow with the business

Ready to Apply?

If you're a performance-driven media buyer who knows Meta, TikTok, and AppLovin inside and out, understands how creative and media buying work together, and wants ownership over meaningful spend in a high-output, high-accountability environment, apply now.

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