Marketing Executive (Digital & Exhibition Marketing)
行銷專員（數位與展覽行銷）
This role is based in Dah Toong Liing Economic & Trade Plaza.
This role is focused on hands-on execution across digital marketing and exhibition campaigns. You will work closely with the Marketing Manager to deliver high-quality marketing outputs for multiple B2B exhibitions.
Key Responsibilities:
Digital Marketing Execution
- Execute digital campaigns across Meta, LinkedIn, and Google Ads
- Manage and update website content (WordPress)
- Support SEO-driven content and landing page updates
- Assist in email marketing (EDM) setup and execution
Content & Creative Production
- Create marketing visuals using Adobe tools (Photoshop, Illustrator, InDesign)
- Support video editing and basic on-site shooting when needed
- Develop social media content (LinkedIn, Facebook, Instagram) aligned with campaign goals
Event & Campaign Support
- Support promotion of exhibitions, conferences, and workshops
- Assist in seminar/webinar execution (agenda updates, materials, coordination)
- Coordinate with internal teams and external partners for campaign delivery
Data & Performance Tracking
- Monitor campaign performance using GA4 and platform dashboards
- Support reporting and basic data analysis
- Identify areas for improvement in campaign execution
Operational Excellence
- Ensure accuracy and consistency across all marketing materials
- Manage timelines and deliverables across multiple projects
- Execute tasks with strong attention to detail and reliability
此職位以行銷執行為主，負責數位行銷與展覽推廣的日常操作，並與 Marketing Manager 密切合作，確保各項行銷專案順利落地。
工作內容
數位行銷執行
- 操作與優化 Meta、LinkedIn、Google 廣告投放
- 維護與更新官網內容（WordPress）
- 協助 SEO 內容與活動頁面更新
- 協助 EDM（電子報）規劃與發送
內容與視覺製作
- 使用 Adobe（Photoshop / Illustrator / InDesign）製作行銷素材
- 支援影片剪輯與基礎拍攝（活動或社群素材）
- 規劃與產出社群內容（LinkedIn / Facebook / Instagram）
展覽與活動行銷支援
- 協助展覽、論壇與研討會之推廣執行
- 支援線上／實體活動流程與內容更新
- 與內部團隊及外部合作夥伴協作
數據與成效追蹤
- 使用 GA4 與廣告後台追蹤成效
- 協助製作報表與基本數據分析
- 提出優化建議以提升行銷效益
執行與營運能力
- 確保所有行銷素材品質與一致性
- 管理多專案時程與交付
- 細心、穩定，具備高度執行力
Requirements
- 1–3 years of experience in marketing, digital marketing, or related roles
- Hands-on experience with:
- Meta Ads / LinkedIn Ads / Google Ads
- Adobe design tools
- WordPress
- Basic video editing skills (Premiere Pro, CapCut, or equivalent)
- Good English proficiency (reading & writing required)
- Familiar with GA4 or similar analytics tools
- Strong execution ability with attention to detail
- Basic understanding of marketing, messaging, and copywriting
- Comfortable using AI tools in marketing workflows
Nice-to-Have
- Experience in B2B marketing or exhibitions
- Familiar with Power BI or dashboard tools
- Experience managing multiple campaigns simultaneously
- Understanding of SEO and content marketing
- Experience working with international teams
Preferred Personality
- Reliable and detail-oriented
- Proactive with a sense of ownership
- Able to work in a structured, fast-paced environment
- Willing to learn and improve continuously
- Practical thinker with a problem-solving mindset
必備條件
- 1–3 年行銷或數位行銷相關經驗
- 熟悉以下工具或平台：
- Meta / LinkedIn / Google 廣告
- Adobe 設計工具（非僅 Canva）
- WordPress（熟 Elementor 加分）
- 具備基本影片剪輯能力（如 Premiere / CapCut）
- 英文具備基本工作能力（讀寫為主）
- 熟悉 GA4 或其他數據分析工具
- 細心、執行力強，能穩定完成任務
- 具備基本行銷與文案概念
- 能將 AI 工具應用於行銷工作
加分條件
- B2B 或展覽產業經驗
- 熟悉 Power BI 或數據儀表板
- 多專案管理經驗
- SEO 或內容行銷經驗
- 跨國團隊合作經驗
性格特质
- 細心、負責任，做事穩定
- 具備主動性與責任感
- 能適應節奏快且有系統的工作環境
- 願意學習與持續成長
- 具備實務導向與問題解決能力
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at .
Our benefits include:
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: annual leave and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.