Develop and lead the company's SEO strategy, including GEO/AEO, on-page and off-page optimization, technical SEO, content strategy, and link-building efforts.
Stay abreast of industry trends, algorithm updates, and best practices to ensure the effectiveness of the SEO strategy.
Perform regular website audits to identify technical issues affecting SEO performance and provide recommendations for improvements.
Collaborate with the development and IT teams to implement technical enhancements that positively impact search visibility.
Lead the development and execution of the content strategy, aligning with search intent and conversion goals to drive qualified traffic, engagement, and lead generation
Conduct keyword research to identify content opportunities and gaps.
Oversee and implement on-page optimization efforts, including metadata, headings, internal linking, and CMS-based content updates to improve search visibility and user experience
Develop and manage off-page strategies, including link-building, partnerships, and influencer outreach.
Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, and third-party SEO tools
Generate regular reports on key SEO metrics, trends, and actionable insights to demonstrate progress and impact.
Collaborate with content, marketing, design, and development teams to integrate SEO best practices into various aspects of the business.
Identify opportunities for process improvement, automation, and scalability in SEO operations.
Experiment with new SEO techniques and strategies to drive innovation and stay ahead of competitors.
Work with CRO, project management and analytics teams to provide strategic input during campaign planning to maximize potential.
Perform other duties as assigned.
Skills & Experience Required:
Proven experience driving non-brand organic growth through scalable SEO strategies that expand reach beyond branded demand
Demonstrated expertise in developing and executing content strategies and editorial pipelines that drive qualified traffic and conversion
Strong understanding of AI-driven search, including optimizing for LLMs, AI Overviews, and evolving search behaviors
Ability to connect SEO performance to business impact, including CAC, conversion rate, lead generation, and revenue
Proficiency in using SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
Excellent analytical skills and the ability to interpret data to derive actionable insights.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Up-to-date with the latest trends and changes in the SEO landscape.
Project management experience, with the ability to prioritize and manage multiple initiatives simultaneously.