Sr. Manager of Copy and Brand Storytelling

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager of Copy and Brand Storytelling based in Germany.

This is a senior creative role for someone who can make a brand impossible to ignore through sharp, culturally relevant storytelling.
You’ll own the voice of the brand across campaigns, social, retail, partnerships, launches, and emerging channels.
Working closely with creative, brand, social, growth, e-commerce, retail, and legal teams, you’ll turn ideas into work that feels distinctive and human.
You’ll also mentor a Junior Copywriter, helping develop their craft while creating space for independent thinking and ownership.
The role combines hands-on writing with big-picture concept development, from campaign platforms and scripts to naming and entirely new brand identities.
You’ll have significant creative freedom and the opportunity to push the brand in new directions without losing its core personality.
The ideal environment is fast-moving, collaborative, low-ego, highly ambitious, and genuinely committed to doing exceptional creative work.

• Own and continuously evolve the brand voice across campaigns, product launches, social, retail, partnerships, and other customer touchpoints.
• Manage and mentor a Junior Copywriter through creative direction, thoughtful feedback, coaching, and opportunities to build independent ownership.
• Write and develop scripts for TV, social, digital, brand campaigns, and emerging formats.
• Create campaign concepts, messaging frameworks, naming, brand narratives, and other creative platforms.
• Partner with the Social Media Manager to develop social-first concepts, recurring content, and culturally relevant ideas.
• Collaborate with the Art Director, Creative Director, and senior Brand leadership to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch strategy.
• Develop creative narratives for collaborations and partnerships in close partnership with senior Brand stakeholders.
• Work with Legal to translate product claims and benefits into clear, compelling language while ensuring communications remain accurate and compliant.
• Partner with Retail to bring the brand to life in stores through messaging, storytelling, signage, displays, and other customer-facing experiences.
• Collaborate with Growth and E-commerce teams to carry campaign concepts and brand storytelling across digital experiences and performance channels.
• Challenge the brand to evolve, experiment, and move into new creative territory while preserving the qualities that make it distinctive.

Requirements:

• 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative discipline where strong ideas and exceptional writing are central.
• A sharp, distinctive, and naturally funny voice, with the ability to use comedy and wit without becoming forced, cheesy, or overly promotional.
• Experience operating at a senior creative level within a CPG brand, agency, startup, or similarly fast-paced environment.
• An exceptional portfolio demonstrating strong conceptual thinking and the ability to develop ideas beyond individual pieces of copy.
• Proven experience creating language and storytelling for integrated, 360-degree campaigns.
• Strong awareness of culture, internet trends, emerging conversations, and the ways people engage with brands and content.
• Experience managing, mentoring, and providing constructive creative feedback to writers.
• Ability to collaborate effectively with designers, art directors, strategists, marketers, product teams, legal teams, executives, and other cross-functional stakeholders.
• Strong creative point of view combined with humility, openness, and a low-ego approach to collaboration.
• A strong instinct for creating brands that feel naturally embedded in culture rather than simply marketing to an audience.
• Comfort working in a fast-moving environment where priorities evolve, ideas are encouraged, and individuals are expected to take ownership.
• A practical perspective on AI, with the ability to experiment with AI tools when they can improve efficiency or support the creative process.

Benefits:

• Base salary of $140,000–$160,000, depending on experience.
• Bonus opportunity in addition to base compensation.
• Comprehensive benefits package designed to support employee and family well-being.
• Strong healthcare benefits coverage.
• Generous paid time off.
• Wellness and health-focused perks.
• Free access to company products.
• Opportunities for meaningful creative ownership, career growth, and professional development.
• Collaborative environment with significant creative freedom and cross-functional exposure.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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