Sr. Illustrator
Roku · Santa Monica, California ·
- Work mode
- Hybrid
- Seniority
- Senior
- Category
- Creative
- Experience
- 7+ years
- Company size
- 501-1000
- Salary
- USD 112,500 – 130,100 / year
Senior Illustrator creates and leads brand-focused illustrations for Roku’s streaming platform, campaigns, and product experiences using Adobe Creative Suite and Figma.
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
What is the role?
Roku is seeking a Senior Illustrator to lead illustration across cross-channel brand campaigns and sponsorable platform experiences, with a focus on key product lines and brand moments that require a strong visual point of view. This is a senior, lead-level role for an illustrator whose portfolio is rooted in commercial and brand illustration, demonstrating design excellence, narrative thinking, and a clear sense of how to build work that feels polished, strategic, and distinctly ownable within a brand system. In this role, you will shape illustrations for cross-channel campaigns, sponsorable platform experiences, and branded collections on the Roku platform. You will translate briefs into visual narratives, create and guide campaign-ready assets, and build visual systems that can flex across placements, partners, and downstream creative needs while maintaining a high creative bar. The right person has a strong sense of composition, storytelling, and brand expression and knows how to make illustrations feel engaging, design-forward, and effective in a commercial context. This person is as comfortable developing concepts independently as they are guiding other illustrators toward a strong creative outcome.
For California Only - The estimated annual salary for this position is between $112,500 - $130,100 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
How will I use AI at Roku?
At Roku, we don't just use AI, we work with it. AI agents and smart tools help power drafts, analysis, and repetitive workflows, while our people bring direction, judgment, and accountability.
We value curious, adaptable builders, who can show how they've used AI, agents, or automation to move faster, improve quality, and scale their impact. Strong candidates know how to frame problems, guide AI-assisted work, check the output, and learn quickly. Above all, they bring curiosity, adaptability, and sound judgment.
What are the responsibilities of the role?
- Lead illustration for branded campaigns, sponsorable content, and product-focused marketing initiatives
- Develop visual concepts and narrative systems that bring Roku's brand and IP to life across the platform
- Own illustration for assigned product lines or initiatives, from early concept through final execution
- Art direct and guide other illustrators and creative partners to produce high-quality, on-brand work
- Create illustration that balances storytelling, clarity, and commercial impact
- Partner with creative, marketing, sales, and business stakeholders to develop work that serves both brand and business goals
- Present creative work clearly, explain rationale, and represent the Creative team in cross-functional conversations
- Help define scalable illustration approaches, toolkits, and repeatable systems for ongoing initiatives
- Use AI tools thoughtfully to accelerate exploration, iteration, and production while maintaining a strong creative point of view
- Manage multiple projects in a fast-moving environment while upholding a high standard of craft and consistency
- Champion the brand voice and style
What experience would help someone be successful in this role at Roku?
- 7+ years of experience in illustration, brand design, or campaign-focused visual storytelling
- A portfolio that clearly demonstrates illustration with strong narrative thinking and aesthetic range
- Experience art directing and leading illustration for campaigns, product marketing, brand systems, or other high-visibility commercial work
- Strong strategic instincts and experience guiding the work of other illustrators or designers
- Excellent illustration fundamentals, including composition, color, hierarchy, form, and visual storytelling
- Fluency in Adobe Creative Suite, especially Illustrator and Photoshop, as well as Figma
- Familiarity with illustration that lives within product or UI environments
- Experience building assets, toolkits, and systems that can scale across multiple touchpoints
- Confidence making creative decisions independently and leading work under broad strategic direction
- Strong communication skills and the ability to present work and collaborate with both creative and non-creative stakeholders
- Comfort working within established brand guidelines while still bringing fresh ideas and a distinct point of view
- Experience using AI tools as part of a professional creative workflow
- Comfort working in a highly dynamic, collaborative environment
#LI-CU1
What's Roku's approach to hybrid working?
Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.
What are some of the benefits?
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
What should I know about Roku's culture?
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit .
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