Sr. SEO Specialist (eCommerce)
About the Role
We’re hiring a Senior SEO Specialist to lead strategy, identify high-impact opportunities, and serve as the organic growth lead across a portfolio of high-performing client accounts, with a primary focus on ecommerce partners. You’ll guide partners through SEO strategic roadmaps, execute detailed audits, manage technical prioritization, and drive measurable performance across large product catalogs, category driven architectures, and revenue focused initiatives.
In this role, you will own organic growth for ecommerce brands by improving product and category discoverability, managing indexation at scale, and aligning SEO strategy with merchandising, conversion, and lifetime value goals. You will collaborate closely with content, outreach, paid media, and development teams to ensure SEO recommendations are implemented in ways that support both rankings and revenue.
This is a full-time, remote position that reports to the Director of SEO.
Our SEO team is trusted to lead, not just support. This role is central to how we help partners grow.
Also known as: SEO Strategist, Technical SEO Manager, Organic Search Specialist
About Searchbloom
Searchbloom is an established and growing company. This provides you with the unique opportunity to share your expertise with exceptional digital marketers, make your mark in the organization, and create opportunities for future advancement.
Searchbloom is in search of an experienced SEO Specialist. Come join our team of digital marketers who work great together to do an amazing job for our partners, and play hard along the way. To fit in, you’ve got to be an advanced SEO with a real passion for organic search. We’re looking for people who stay on top of what’s really working and have strong opinions about the implications of strategic approaches. The majority of your workday will be spent identifying, documenting, and prioritizing SEO issues for clients.
Compensation
$75,000 – $90,000 annually, depending on experience, technical depth, and client management skills.
Qualifications
Must-Have:
Ecommerce SEO Expertise (Required)
- Proven experience scaling SEO for ecommerce sites with hundreds to tens of thousands of SKUs
- Proven client-facing experience in an agency environment
- Expertise in Microsoft Excel/Google Sheets
- Advanced proficiency in using formulas, & data manipulation techniques to create meaningful, client-facing analysis through Microsoft Excel/Google Sheets
- Outstanding communication skills with the ability to influence multiple stakeholders
- Deep knowledge of SEO tools: Ahrefs, Moz, SEMrush, Screaming Frog, Google Search Console, Google Analytics
- Experience implementing and validating ecommerce structured data, including Product, Review, Offer, and Breadcrumb schema
- Hands-on experience optimizing category pages and product detail pages (PDPs) for search visibility and conversion support
- Experience developing, managing, executing, and measuring SEO campaigns for medium-to-large brands and eCommerce websites
- Strong understanding of page-level SEO, site architecture, technical audits, and structured data
- Experience with AEO/ AI SEO strategies including featured snippet and AIO targeting, FAQ markup, entity optimization, and search intent mapping
- Familiarity with basic HTML, CSS, PHP and JavaScript concepts
- Experience supporting or collaborating on product feed optimization and feed management solutions that impact organic shopping visibility
- Working knowledge of recent and ongoing algorithm changes including Helpful Content updates, Core Web Vitals, spam signal updates (e.g., SpamBrain), and the implications of generative AI on search
- Proven experience collaborating with Paid Media, Dev, and Content teams though: meeting preparation, client-facing communications, running joint meetings,
- Specialist in ecommerce SEO
Nice to Have:
- Experience with Looker Studio (Data Studio), Supermetrics, or other reporting tools
- Familiarity with AI-driven tools like ChatGPT, Claude, Gemini Surfer, Peec AI, Profound AI, etc.
- Familiarity with common CMS softwares; especially Wordpress with Woocommerce, Shopify, Magento, BigCommerce
- Experience using Google Tag Manager for tracking setups, including event and key event configuration in GA4
- Experience creating and managing custom reports and dashboards in GA4
Key Behaviors
- Moldability / adaptability - Successful bloomers bring their diverse set of experience to the role, but use this to adopt and excel performing work “The Searchbloom way”. Successful candidates can take / give feedback to adapt & grow
- “A Player” - We do not accept mediocrity, everyone in Searchbloom is expected to contribute to “unified excellence” / one experience. A key component of this is ‘player’ (i.e. employee must operate in and thrive as a team)
- Attitude > Aptitude
- “Core Values” - Candidates live and execute these values regularly https://www.searchbloom.com/company/
- Transparency / Integrity - As a remote workforce we expect high-degrees of proactivity & self-management. Work must be completed on time, and according to standards. We expect not to have to manage ‘the basics’ (standards of professional conduct, etc)
- 6 week ramp-up - Successful candidates must be able to manage accounts in a partner-facing capacity within six weeks
- Strategic thinking - Candidates must be able to create, articulate, execute, & pivot strategic actions (roadmap). Doing so requires ability to be empathetic and understand true partner goals beyond just results
Responsibilities
- Lead the SEO relationship for your assigned clients
- Own SEO strategy for category, subcategory, and product detail pages, balancing crawl efficiency, rankings, and conversion support
- Audit and optimize PDP and category templates for structured data, internal linking, indexation, and performance at scale
- Lead client calls as the primary SEO voice, educate, recommend, and defend strategic direction
- Perform advanced audits using a suite of SEO tools to surface technical and content opportunities
- Write Point of View (POV) documents and recommendations based on partner needs and data
- Prioritize initiatives by difficulty, cost, and potential impact, make budget recommendations
- Partner with Paid Media and ecommerce teams on product feed optimization to improve organic shopping visibility
- Collaborate with Paid Media, Content, and Development teams to execute multi-channel strategies
- Execute SEO deliverables such as keyword research, on-page optimization, internal linking, competitive gap analysis, and technical improvements
- Conduct QA on SEO deliverables produced by SEO peers
- Identify risks and opportunities related to SKU sprawl, thin PDPs, duplicate categories, and parameter driven URLs
- Monitor performance and iterate strategy based on analytics and client KPIs
- Mentor junior SEO talent as needed and contribute to improving our internal SEO playbooks
- Proactively surface new opportunities and test ideas that improve results (within above-mentioned frameworks of prioritization)
- Use AI to scale audits, surface gaps, or assist with content ideation, while relying on human strategy for final decision-making
Key Performance Indicators
- ROI for your partners
- Partner retention
- Organic traffic growth
- SEO-driven conversion volume
- Technical SEO health scores
- Net Promoter Score
Why Choose Searchbloom?
Health & Financial:
- Health/Vision/Dental Coverage – PPO or HSA plans available
- $50,000 in life insurance paid by Searchbloom
Time Off:
- 14 days of PTO in year one
- 13 company holidays, including full week off for Christmas
- Your birthday and work anniversary off
Work Environment:
- 100% remote agency
- Flexible work hours
- Business casual dress code
- Office Improvement Credit
Growth & Culture:
- Searchbloom promotes almost exclusively from within
- $50,000+ invested in annual Learning & Development across our team
- Paid parental leave (maternity & paternity)
- Employee Wellness Program (free Fitbit + fitness challenges)
- Awarded Best Place to Work by Inc. (twice)
You’ll work with a passionate, driven team where we pride ourselves on delivering high-quality work that makes a real-world impact for our partners.
What Our Team Says
“The CEO is one of the best people I have ever met. He cares about every single employee and their success. Wicked smart as well.”
“Excellent opportunities to learn and grow. They won’t make you work with awful clients.”
“Fun and diverse partnerships, supportive team, great work-life balance.”