The Sr. Director, Demand Generation will lead the strategy, execution, and optimization of EBG’s full-funnel demand generation engine across multiple business lines. Reporting to the GM, Corporate Direct Business, this role is responsible for driving awareness, qualified pipeline, conversion, and revenue contribution through integrated programs that support EBG’s B2B and B2B2C ecommerce growth.
This leader will inherit an existing team and build on a strong foundation to scale a modern, data-driven demand generation function. The role requires a strategic and hands-on marketer who can sharpen messaging, improve funnel performance, and create alignment across marketing, sales, product, and operations in a mature ecommerce organization.
The ideal candidate brings deep expertise in audience strategy, campaign orchestration, lifecycle marketing, digital commerce, and sales partnership. They are equally comfortable setting strategy and rolling up their sleeves to optimize messaging, channel mix, lead flow, and funnel performance across a complex portfolio of products, audiences, and routes to market.
Responsibilities:
- Develop and execute a comprehensive demand generation strategy aligned to pipeline, revenue, and growth objectives across multiple business lines.
- Own full-funnel performance across awareness, engagement, lead capture, nurture, conversion, pipeline acceleration, and revenue contribution.
- Design and optimize integrated, multi-channel programs across email, paid media, content, SEO, webinars, events, partnerships, landing pages, and lifecycle marketing.
- Partner closely with sales leadership, product marketing, and business stakeholders to refine audience segmentation, buyer personas, value propositions, and go-to-market messaging.
- Translate business priorities into campaign plans, conversion pathways, and sales enablement tools that support distinct customer segments and buying journeys.
- Strengthen alignment with sales on lead definitions, qualification criteria, handoff processes, and shared pipeline goals.
- Lead, coach, and develop the existing team while assessing structure, capabilities, and future hiring needs.
- Drive a disciplined test-and-learn approach to improve campaign effectiveness, lead quality, conversion rates, and marketing ROI.
- Partner with marketing operations and sales operations to improve CRM processes, automation, reporting, attribution, and funnel visibility.
- Provide regular business reviews, performance insights, and strategic recommendations to senior leadership.
Salary Range: $150-$200,000 per year, plus company bonus*
*Salary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
- 8+ years of experience in B2B demand generation, growth marketing, revenue marketing, or related full-funnel marketing roles, ideally within ecommerce, digital marketplace, benefits, loyalty, or multi-line commercial environments.
- 3+ years of experience leading and developing high-performing teams.
- Demonstrated success building integrated demand generation programs that drive measurable pipeline and revenue outcomes.
- Strong understanding of B2B buyer journeys, lead lifecycle strategy, funnel management, and sales and marketing alignment.
- Hands-on experience with CRM, marketing automation, analytics, and reporting platforms such as Salesforce, HubSpot, Marketo, or comparable tools.
- Excellent analytical, communication, and stakeholder management skills, with the ability to operate effectively at both strategic and executional levels.
- Ability to travel and work in person as the role demands
Preferred Qualifications
- Experience in B2B or B2B2C specifically in ecommerce, marketplace, loyalty, employee benefits, or partner-led business models.
- Familiarity with account-based marketing, lifecycle marketing, and longer-consideration sales cycles.
- Experience supporting multiple products, customer segments, or lines of business within a matrixed organization.
- Experience building content and sales enablement materials that support pipeline generation and conversion.
What Sets You Apart:
- You are commercially minded, data-driven marketing leader
- You have proven your know how to build durable market demand, not just capture leads already in motion.
- You bring strong judgment, creativity, and operating discipline, along with a proven ability to partner cross-functionally and scale performance in a mature B2B ecommerce environment.
- EBG does not offer work visa sponsorship now or in the future
EBG offers outstanding employee benefits including:
- Medical, Dental & Vision
- 401k Match
- Short Term Disability, Long Term Disability (Company Paid)
- Company Paid Basic Life and AD&D
- Additional Voluntary Benefits
- Flexible Work Arrangements
- 3 Weeks of PTO + 5 Personal Days
- Paid Holiday Break from Christmas to New Year
- Paid Holidays
- Fitness Centers (location dependent)
- Annual Day of Giving
- Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
Your information will be kept confidential in accordance with EEO guidelines.
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements.