Sr. Base Marketing Manager – Retention/Renewal
T-Mobile · Bellevue, Washington ·
- Work mode
- Hybrid
- Seniority
- Senior
- Employment
- Full time
- Category
- Marketing
- Experience
- 7+ years
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!
** This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington or Overland Park, Kansas areas.**Job Overview
This role is critical for leading B2B base accounts through retention and lifecycle marketing strategies that reduce churn and increase product and service adoption. It involves planning, creating, and producing targeted communications and programs for business decision makers, authorized users, and account stakeholders. The role requires developing business cases that consider customer health, lifecycle stage, usage behavior, competitive dynamics, and channel impacts. Success is measured by the impact on retention, adoption, customer engagement, and account value over time. The work influences organizational performance and customer satisfaction by aligning base-management efforts with business goals.
Job Responsibilities:
- Develop and implement lifecycle marketing plans and business cases to support retention, adoption, and base account growth strategies
- Prepare recommendations for annual business plans and tactical lifecycle strategies to guide B2B base management efforts
- Collaborate with creative, merchandising, advertising teams, and agencies to develop customer communications, adoption messaging, and value propositions
- Partner with marketing planning, analysis, customer insights, and product management to inform retention, adoption, pricing, and product roadmap decisions
- Coordinate cross-functional partnerships with sales, product management, care, and operations to ensure consistent execution and customer experience alignment
- Also responsible for other duties/projects as assigned by business management as needed
Required Education
- Bachelor's Degree and 7 years of related work experience
OR a combination of education and experience deemed equivalent
Preferred Experience:
- 7-10 years Marketing experience in retention, lifecycle management, customer engagement, or base management.
- 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or business services, with a focus on Marketing, Product Management, Sales, Customer Lifecycle, or Account Management
Required Knowledge, Skills and Abilities:
- Brand Management
- Business Case Development
- Life-Cycle Campaign Management
- Cross-Functional Leadership
- Customer Segmentation
- Data Analysis
- Marketing Analytics
- People Management
- Strategic Thinking
- Value Propositions
#LI-Corporate
- At least 18 years of age
- Legally authorized to work in the United States
Travel:
Travel Required (Yes/No): No
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No
Total Target Cash Earnings Opportunity: $129,480 - $233,520National Base Pay Range: $107,900 - $194,600
The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.
The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ371706¶dox=1At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary.
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out .