Sr. Associate Manager, Regional Marketing Calendar & Social

The Calendar Manager is responsible for defining, owning, and executing the regional marketing and social media calendar for KFC Latin America & Caribbean, translating brand strategy and positioning into disciplined, high-impact execution across markets. The Calendar Manager plays a critical role in ensuring calendar excellence, executional rigor, and brand consistency across markets through strong campaign leadership, agency management, and close collaboration with franchisees and cross-functional partners.

Calendar Strategy & Execution

• Own and manage the regional marketing calendar, ensuring disciplined execution of approved plans across markets.

• Partner with cross-functional teams on new concepts, concept layers, dayparts, and major new product initiatives, including timeline and budget coordination.

• Capture and adopt best practices from within the region and globally to continuously improve calendar-led execution.

Campaign & Creative Management (Primary Accountability)

• Direct and approve advertising and sales promotion materials in partnership with agencies and internal stakeholders.

• Ensure campaign planning, content development, and social media activation are fully integrated within the regional marketing calendar.

• Lead day-to-day creative processes, ensuring high craft in messaging, content, and execution.

• Monitor, evaluate, and challenge agency performance, recommending changes or improvements as needed.

Regional Social Media Strategy & Market Guidance

• Define and own the regional social media strategy in line with KFC brand positioning, communication priorities, and cultural ambition.

• Establish a monthly social content framework aligned to the marketing calendar, including guidance on content themes, formats, and campaign amplification.

• Provide clear, actionable regional guidance and best practices to markets to elevate relevance, consistency, and impact of social media execution.

• Guide and challenge markets to deliver locally relevant but brand‑aligned executions that modernize the brand and strengthen cultural connection.

• Champion social media as a core brand‑building and communication channel within the region.

• Partner with creative and social agencies to raise standards of craft, storytelling, and effectiveness across platforms.

• Monitor regional social trends and performance signals to continuously refine strategy, content guidance, and executional recommendations.

Regional Collaboration & Forums

• Support and actively participate in Regional Marketing Meetings with franchisees, providing calendar updates, execution guidance, best practices, and planning details.

• Act as a reliable point of reference for markets on upcoming activity, readiness, and execution expectations.

• Consult and liaise with franchise organizations (i.e. RMF Board and Adboard) to enable effective planning, execution and maximization of marketing programs.

Other duties as required.

Must-Have Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field. • Minimum of 8 years of marketing experience, including prior experience in a creative, advertising, or digital/social agency environment, or a strong agency-style background.

• Demonstrated ability to lead creative processes, manage agencies, and elevate brand communications execution.

• Strong project management skills with the ability to manage multiple timelines and stakeholders.

• High attention to detail, follow-through, and executional rigor.

• Strong teamwork, influencing, communication and collaboration skills; comfortable working across cultures and markets.

• Proficiency in English and Spanish required; Portuguese preferred.

Preferred Qualifications

• Experience in QSR, CPG, or multi-market consumer brands.

• Experience in corporate and/or strategic planning is preferred.

• Exposure to regional or international marketing environments.

• Experience working with franchise organizations.

Salary Range: $110,500 to $163,060 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.