Sportsbook Product Manager (Sports Betting)

A high-growth iGaming and Sports Betting operator is seeking a commercially sharp Sportsbook Product Manager to take ownership of its online sports betting platform in South Africa. This is a pivotal role focused on shaping the product roadmap, enhancing the betting experience, and driving measurable growth in engagement, retention, and revenue.

If you understand betting markets, player psychology, regulatory complexity, and how to convert product optimisation into commercial performance, this is a role where your impact will be visible in real time.

The Role

As Sportsbook Product Manager, you will manage the end-to-end lifecycle of the sportsbook product — from roadmap strategy and feature development to performance optimisation and regulatory alignment. You will work closely with Trading, Marketing, Compliance, Payments, Technology teams, and third-party suppliers to ensure the platform remains competitive, compliant, and commercially effective in the South African market.

Your Key Job Responsibilities as Sportsbook Product Manager will include:

Product Strategy & Roadmap

• Develop and own the sportsbook product roadmap aligned to business growth objectives and market opportunities
• Identify and prioritise enhancements that improve user experience, betting conversion, and customer retention
• Balance innovation with regulatory requirements and operational readiness

Product Delivery & Enhancements

• Collaborate with internal teams and third-party suppliers to deliver new features, integrations, and performance improvements
• Oversee product testing, QA processes, and release management
• Ensure platform stability, reliability, and high-quality user experience across desktop and mobile

Performance & Optimisation

• Analyse sportsbook performance metrics, user engagement data, and key KPIs to identify optimisation opportunities
• Monitor betting trends, player behaviour, and competitor activity to inform strategic decisions
• Prepare regular product performance reports and market insights for senior leadership

Compliance & Governance

• Ensure the sportsbook platform operates fully within South African gaming regulations and licensing requirements
• Embed responsible gambling standards into product design and promotional mechanics

Supplier & Stakeholder Management

• Manage relationships with odds providers, aggregators, software vendors, and payment partners
• Work cross-functionally with Marketing to plan and execute product launches and promotional initiatives
• Coordinate with Compliance, Operations, and Customer Support to maintain cohesive product delivery

Innovation & Market Awareness

• Stay informed on global sports betting innovations, platform technologies, and emerging trends
• Identify opportunities to introduce differentiated features that enhance competitive positioning

Success Measures

• Growth in sportsbook revenue, active users, and betting turnover
• Improved conversion rates and customer retention
• Successful delivery of roadmap milestones and feature launches
• Compliance adherence with no regulatory breaches
• Platform stability and improved user satisfaction metrics

Requirements for this Sportsbook Product Manager role:

• Minimum 2+ years experience in product management within the sports betting or iGaming sector in South Africa
• Proven track record managing product lifecycles and delivering successful feature launches
• Experience working cross-functionally with technical, trading, marketing, and compliance teams
• Strong understanding of South African sportsbook market dynamics and consumer behaviour

Skills & Competencies

• Deep knowledge of sports betting operations, betting markets, and player behaviour
• Strong analytical skills with the ability to interpret data and drive actionable decisions
• Excellent project management and organisational capability
• In-depth understanding of South African betting regulations and responsible gambling standards
• Proficiency with product management tools, analytics platforms, and reporting systems
• Strong communication and stakeholder engagement skills

Why This Opportunity

This role places you at the commercial core of a competitive sportsbook operation. You will shape the betting experience for a fast-growing player base, influence product direction in a regulated environment, and directly impact revenue growth in one of Africas most dynamic betting markets. For a product professional who understands that small optimisations can drive major revenue shifts, this is an opportunity to lead with data, innovate with purpose, and build a sportsbook product that wins in the market.