Specialist, Brand Marketing
Loblaw Companies · 1 Presidents Choice Circle, Brampton, ON ·
- Employment
- Full time
- Category
- Marketing
- Experience
- 2+ years
Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.
Marketing Specialist, Strategic Operations & Delivery (14 Month Contract)
Why is this role important:
The Marketing Specialist, Strategic Operations & Delivery plays an important role in helping the Super Market Brand Marketing team plan, organize, deliver and communicate its key priorities across Loblaw’s conventional grocery business.
Reporting to a Sr. Manager Brand Marketing, this role supports key team deliverables including annual planning, campaign and initiative governance, weekly performance reporting, executive updates, and cross-functional project delivery. The Specialist helps ensure the right plans, timelines, stakeholders and reporting are in place to enable strong execution and informed decision-making across marketing initiatives.
This role is well suited to a marketing professional who is highly organized, collaborative and comfortable bringing structure to fast-moving work. The successful candidate will connect the dots across teams, keep priorities moving forward, and translate marketing activity and performance into clear, concise business narratives for senior stakeholders.
The Marketing Specialist, Strategic Operations & Delivery will work closely with Brand Marketing leadership and cross-functional partners across merchandising, operations, divisional strategy, media, agency, analytics and marketing enablement, supporting the Super Market portfolio of brands including Real Canadian Superstore, Real Atlantic Superstore, Dominion, Loblaws, Zehrs, Your Independent Grocer and Provigo.
What you'll do:
- Strategic Planning & Team Priorities: Support annual planning and other key planning moments by coordinating timelines, inputs, stakeholder alignment and leadership materials. Help translate business and marketing priorities into clear plans, deliverables, milestones and next steps.
- Performance Reporting & Storytelling: Coordinate weekly, campaign and initiative performance reporting by bringing together inputs from marketing, media, analytics, merchandising and business teams. Analyze and synthesize information into concise narratives that highlight marketing effectiveness, business impact, key learnings and opportunities.
- Marketing Operations & Project Delivery: Develop and manage project plans, timelines, meeting cadences and key milestones for priority marketing initiatives. Proactively track progress, identify risks or gaps, and work with partners to keep deliverables moving forward with clarity and accountability.
- Campaign & Initiative Governance: Coordinate with Brand Marketing, media, agency, merchandising, operations, analytics and enablement partners to support the delivery of major Super Market campaigns and strategic initiatives. Ensure stakeholders are aligned, key milestones and dependencies are tracked, and decisions and updates are clearly communicated.
- Executive & Leadership Communications: Develop clear, polished presentations, recaps, briefing materials and business updates for Marketing leadership and other senior stakeholders. Translate complex information, data and cross-functional inputs into clear business stories with key implications and next steps.
- Cross-Functional Coordination: Build strong working relationships across a highly matrixed organization. Coordinate inputs and deliverables across multiple stakeholders, support alignment on priorities and timelines, and follow through on actions and decisions.
- Optimization, Innovation & Best Practices: Identify opportunities to improve planning, reporting, communication, governance and project delivery across the Super Market Brand Marketing team. Help establish and maintain tools, templates and ways of working that improve consistency and efficiency.
What you bring:
- 2–3 years of relevant experience in marketing, brand management, marketing operations, strategic planning, integrated campaign planning, project management or a related area.
- A strong understanding of marketing strategy, campaign planning and performance measurement, with the ability to connect marketing activity to broader business priorities.
- Strong analytical and problem-solving skills, with the ability to interpret data, identify key insights and synthesize multiple inputs into a concise performance or business narrative.
- Strong project management and planning capabilities, with experience managing multiple workstreams, stakeholders, timelines and deliverables.
- Excellent written and verbal communication skills, with the ability to develop clear, polished PowerPoint presentations and updates for leadership audiences.
- Strong relationship-building and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams in a matrixed environment.
- Experience working with cross-functional teams such as merchandising, operations, media, agency, analytics or strategy.
- Experience developing leadership presentations, performance updates, briefing materials or business review content.
- Strong attention to detail, organization, follow-through and ownership, with the ability to anticipate needs and proactively identify risks or gaps.
- Strong business acumen and a customer-focused mindset.
- Comfort working in a fast-paced environment where priorities may evolve, with the ability to adapt while maintaining high-quality execution.
- A proactive, curious and solutions-oriented approach, with the confidence to ask questions, connect the dots and recommend improvements to existing ways of working.
- Retail, grocery, CPG, loyalty, or experience within a large matrixed organization is an asset.
Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.
If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.
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