Social Video Producer

Our mission is to open the door to the life-changing impact of education. We build market-leading, online college credit and test-preparation solutions that help working adults earn their degrees, advance their careers, and achieve economic mobility. Recognized by Fast Company and GSV 150 as one of the world’s most innovative education companies, we are also at the forefront of AI-first learning, combining artificial intelligence with the latest learning science to improve access and outcomes at scale.

Our product is our impact. Through our Keys to College and Keys to the Classroom initiatives, we have saved students over $700 million in tuition and enabled hundreds of thousands of learners to pursue and succeed in careers across nursing, teaching, counseling, business, and other high-demand fields. We are deeply focused on measurable outcomes and building products that create meaningful, lasting change in people’s lives.

• Develop and pitch native video concepts for 's YouTube and TikTok channels. Draw on what's working across the platforms, not only in education: listicles, explainers, visual essays, "study with me," storytimes, reaction and POV formats.
• Study retention curves, engagement, and comment sections, then pair those insights with your platform instincts to decide what to make next and test it fast.
• Write and punch up scripts with a focus on the first 3 seconds: hooks, pacing, payoff, and retention.
• Give creators and editors direct creative feedback on delivery, cuts, captions, sound, and visual structure. The aim is videos that feel native to each platform, not like branded ads.
• Recruit, onboard, and coach a roster of freelance creators and editors. Help them find their on-camera voice while keeping quality and output consistent.
• Stay on top of trends, sounds, formats, and shifts in the algorithms. Know when to jump on a trend and when to skip it.
• Own titles, thumbnails, captions, and hashtags for discoverability on each platform.
• Study retention curves, engagement, and comment sections to find what's landing. Turn those insights into new formats and test them fast.
• Run lightweight production workflows that keep content moving without slowing creators down.
• Use AI tools to speed up ideation, scripting, and production (Claude, HeyGen, ElevenLabs, etc.).

What You'll Bring to the Role:

• 2–3 years creating, producing, or managing TikTok, Instagram, and YouTube content, either in-house, at an agency, or as a creator yourself.
• An experimental mindset. You're comfortable testing new ideas, learning from the results, and iterating quickly.
• A portfolio of videos you made or channels you grew, with a clear sense of why they worked.
• A strong instinct for hooks, storytelling, and pacing. You can explain why a video works, not just whether it does.
• Fluency in YouTube and TikTok culture, formats, and analytics, plus comfort turning data into creative decisions.
• Experience directing or collaborating with creators and editors, with feedback that makes the work better and keeps people motivated.
• Organized enough to manage multiple creators and a steady publishing cadence.
  
  Bonus: you've run your own channel, been on camera, or built an audience from scratch.