Social Media Strategist

Ministry/Dept.:

Communications

Employment Type:

Part-Time, Non-Exempt

Supervisor:

Communications Director

Schedule:

Variable; 24-hours per week

Job Class:

Professional

Environment

Office

Responsibilities

Strategy

• Develop strategy and standards for Northwest’s social media ministry to support mission and brand experience.
• Support ministry leaders with a content strategy focused on producing content beyond weekend services.
• Build and coach a future team of core social media and photography volunteers to share coverage responsibilities.
• Work with ministry leaders to understand goals and create strategic, timely plans for social media ad campaigns.
• Stay informed of current trends in social media and identify opportunities for growth and innovation

Management/Implementation

• Manage content calendars, publishing schedules, and efficient workflows to meet deadlines and ministry priorities.
• Report regularly on performance against ministry goals, including reach, meaningful engagement, website traffic, and next steps; recommend improvements.
• Monitor social media comments and messages during scheduled hours, respond appropriately, and coordinate follow-up with appropriate staff members.
• Manage YouTube sermon uploads, titles, descriptions, thumbnails, and playlists using supplied videos.
• Collaborate with graphic designers and the videographer to maintain a consistent visual identity and develop short-form video and storytelling content.
• Provide Sunday morning coverage and coordinate selected event coverage through personal participation and volunteer support.
• Write engaging captions and capture photos and simple videos for Facebook and Instagram.