Social Media Marketing Executive (自媒体运营与市场推广专员)

Job Description

Roles & Responsibilities:

Manage and grow TTT TECH’s official social media handles across XiaoHongShu (RED), Instagram, TikTok, Facebook, and Google My Business.

Plan, shoot, and edit short-form video content showcasing window film heat-rejection experiments, before-and-after interior renovation transformations, and client testimonials.

Draft engaging bilingual social media posts, promotional graphics, and lifestyle content tailored to Singapore homeowners.

Execute paid local digital campaigns (Meta Ads, Google Search, XiaoHongShu Ad console) and optimize Cost-Per-Lead (CPL).

Monitor inbound comments, DMs, and social inquiries, promptly routing prospective leads to the online sales team.

Requirements:

Diploma or Degree in Digital Marketing, Mass Communication, Creative Media, or related fields.

1–3 years of hands-on experience managing social media accounts, preferably in home decor, renovation, or lifestyle sectors.

Proficiency in video editing tools (CapCut / Premiere Pro) and graphic design (Canva / Photoshop).

Language proficiency: Fluent in Mandarin (strong copywriting skills for XiaoHongShu & video scriptwriting) and fair English proficiency for local audience engagement.

岗位职责与要求

岗位职责：

全权负责公司在小红书（XiaoHongShu）、Instagram、TikTok、Facebook 及 Google My Business 等自媒体平台官方账号的运营与增粉。

策划、拍摄与剪辑短视频内容，包括建筑隔热膜现场对比实测、全案装修前后对比（Before/After）及业主真实案例采访。

撰写高吸引力的社媒文案、设计宣传海报及适合新加坡业主口味的生活方式类内容。

负责本地付费广告（Meta Ads、Google Search、小红书信息流）的投放与优化，降低单条线索成本（CPL）。

实时监控各平台评论区与私信，及时将意向线索转交在线销售团队跟进。

任职要求：

数字营销、大众传媒、视觉设计相关专科或本科学历。

1 至 3 年以上自媒体运营实际经验，有家居、装修或生活方式类账号成功运营经验者优先。

熟练掌握短视频剪辑软件（剪映/CapCut/Premiere）及平面设计工具（Canva/Photoshop）。

语言要求：精通中文（具备极强的小红书种草文案撰写与短视频脚本策划能力），并具备良好基础英文能力。