Social Media Marketing Executive

We are looking for a creative,proactive and hands-on Social Media Marketing Executive with strong Chinese and English communication skills to join our Marketing Department.

The successful candidate will be responsible for the school's social media content, short-form video production, graphic design and marketing activities, while also supporting school events, branding initiatives and other marketing projects.

Key Responsibilities

• Manage and create content for the school's TikTok, Xiaohongshu (RED), Instagram, Facebook and other social media platforms;
• Plan, script, shoot, edit and publish short-form video content;
• Produce content featuring campus life, programmes, students, school activities, graduation ceremonies and other school-related activities;
• Develop and produce social media content in both Chinese and English;
• Design marketing materials including posters, social media graphics, flyers, event posters and other promotional materials;
• Assist the Marketing Department in planning and executing online and offline marketing campaigns;
• Support school events, including pre-event preparation, on-site coordination, photography, videography and post-event content production;
• Assist with social media account management, content publishing, basic performance tracking and content optimisation;
• Work closely with the CEO and Marketing Manager on assigned marketing, branding and promotional projects;
• Perform other marketing and promotional duties assigned by management.

Requirements

• Fluent in both Chinese and English, with strong written and verbal communication skills;
• Diploma or Degree in Marketing, Communications, Media, Advertising, Design, Digital Marketing or a related field is preferred;
• Experience in Social Media, Digital Marketing, Content Creation or education marketing will be an advantage;
• Experience in short-form video shooting and editing;
• Familiarity with CapCut, Adobe Premiere Pro, Photoshop, Illustrator and Canva is preferred;
• Good understanding of TikTok, Xiaohongshu, Instagram, Facebook and other social media platforms;
• Strong sense of visual aesthetics and creativity;
• Good communication, organizational and execution skills;
• Proactive, responsible and able to work independently as well as part of a team;
• Able to manage multiple tasks and adapt to changing priorities.

• Experience working in a school, education institution, training centre or international education organisation;

• Experience managing social media accounts;
• Experience in short-form video or content creation;
• A portfolio of video, photography, graphic design or social media work;
• Experience in event photography, videography or event coordination;
• Good understanding of current social media and short-form video trends, particularly TikTok and Xiaohongshu.