Social Media Manager

PHUSION PROJECTS: Established in 2005, Phusion Projects is a global alcoholic beverage company with presence in over 40 countries, employing 250+ worldwide and housing a portfolio of brands including Four Loko, Four Loko PREGAME, Remix, Overtime, Earthquake, and more!

CULTURE: Innovation and disruption are in the DNA at Phusion. We understand drinkers as category agnostic and we pursue flavor, brand, and functional benefits above all else. We're always looking to push boundaries within our current product portfolio and partnerships, and that mindset flows through in our company culture.

SUMMARY: The Social Media Manager / Content Developer is the day-to-day engine of Phusion's social presence. They are responsible for identifying emerging trends, defining the brand's creative angle, and producing, publishing, and optimizing platform-native content that builds culture. A hands-on production role spanning content creation (shoot, edit, design) and channel management (calendar, publishing, performance), they work in close partnership with the Brand Manager of Digital Strategy to convert prioritized trends and brand direction into high-performing content. They produce in-house or wherever possible, and source through vetted creators or partners.

DUTIES AND RESPONSIBILITIES:

Content Development

• Partner with the Brand Manager, Digital Strategy to monitor social trends and cultural moments daily and surface opportunities into the briefing workflow. Understand brand audience cohorts, what drives, them, and how to best engage through content.
• For prioritized trends, define the executional creative angle.
• Determine the production route - in-house, or sourced through the appropriate creator, freelancer, or partner — and manage production through to delivery.
• Produce platform-native content — short-form video, photography, and graphics — optimized for TikTok, Instagram, Email & SMS, and emerging platforms for both organic and paid channels.
• Be comfortable shooting and editing content in-house (on-set and self-shot), from concept to final cut, on rapid timelines.
• Maintain a consistent content pipeline that keeps the brands always-on and culturally relevant.
• Manage and organize content library across owned, earned, paid, creator, and UGC.
• Maintain day to day relationships with freelance, contract, and agency content development vendors
• Support development of other digital assets needed to support brand and trade marketing teams, develop planning and recapping presentations, and more.

Channel Management & Publishing

• Execute the social content calendar — scheduling, publishing, and copy across all channels.
• Apply platform best practices and act on prioritized trends and cultural moments in real time – elevating as needed to Digital brand manager.
• Coordinate with the Community Manager so that content and community engagement operate as one.
• Support in execution of paid social executions across Meta & TikTok.

Campaign & Cross-Functional Support

• Translate campaign and brand direction into channel-specific content and assets – developing content plans across multiple channels.
• Partner with creative, brand, and trade marketing team to maintain brand standards, and coordinate with creators and the social agency on larger productions.
• Capture and produce content at festivals, events, and activations alongside the field team as needed.

Performance & Optimization

• Track content and channel performance, report results, and recommend strategy adjustments.
• Maintain a continuous test-and-learn program across formats, hooks, and posting strategy.
• Perform other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES: This job has no supervisory responsibilities. The Community Manager is a peer role, reporting to the Brand Manager, Digital Strategy. This role coordinates closely with the Community Manager on day-to-day content and engagement.