Social Media Manager

We are looking for a creative and results-driven Social Media Manager to manage and grow the company's social media presence and strengthen its brand within the real estate market.

The ideal candidate will have a strong understanding of social media marketing, content creation and real estate marketing. The role requires someone who can develop engaging property-focused content, showcase listings effectively and use social media to increase brand visibility, audience engagement and qualified leads.

Key Responsibilities

• Develop and execute social media strategies aligned with the company's real estate and business objectives.
• Manage the company's social media accounts across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.
• Develop and manage monthly content calendars covering property listings, projects, market updates, company activities and brand content.
• Create engaging content for property listings, including Reels, videos, carousels, Stories, walkthroughs and promotional posts.
• Coordinate property photography and videography and ensure listings are presented professionally across digital channels.
• Write compelling captions and property descriptions that highlight key features, locations, amenities and investment opportunities.
• Create content around new property launches, off-plan projects, ready properties, open houses and other real estate campaigns.
• Stay updated on Dubai's real estate market, property trends, new developments and relevant market news.
• Monitor competitors and identify new content formats, trends and opportunities to improve the company's online presence.
• Manage comments, direct messages and social media enquiries and coordinate with the sales team where required.
• Work closely with the sales and property teams to identify properties and topics that should be promoted.
• Support lead-generation campaigns and social media promotions to attract potential buyers, investors, landlords and tenants.
• Track and analyse social media performance, including reach, engagement, follower growth, enquiries and leads.
• Prepare regular performance reports and recommend improvements based on data and audience insights.
• Maintain consistent brand messaging, tone and visual identity across all social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, Media or a related field.
• 2–4 years of experience in social media management or digital marketing.
• Previous experience in real estate, property marketing or a related industry is preferred.
• Strong knowledge of Instagram, Facebook, TikTok and LinkedIn.
• Proven experience creating short-form video content, Reels and Stories.
• Strong copywriting and content creation skills.
• Experience using Canva or similar design tools.
• Basic video editing skills are preferred.
• Good understanding of social media analytics and performance metrics.
• Strong understanding of current social media trends and content formats.
• Excellent communication and organisational skills.
• Ability to manage multiple properties, campaigns and deadlines simultaneously.
• A creative mindset with strong attention to detail.

Preferred

• Experience marketing Dubai real estate and knowledge of the local property market.
• Experience promoting off-plan and ready properties.
• Familiarity with real estate portals and property marketing platforms.
• Experience running or supporting Meta advertising campaigns.
• Basic photography and videography skills.
• Existing portfolio of real estate social media content.
• Ability to appear in videos or coordinate property-focused video content with agents.