Social Media Content Creator & Strategist

Job title: Social Media Content Creator & Strategist

Type of employment: Part-Time

Shift Schedule: Flexible; available to communicate between 9:00 AM–5:00 PM EST as needed

High-level summary

• Build and grow a new Instagram presence through social media management, short-form video creation, trend research, competitor analysis, and performance tracking.
• Create engaging posts and Reels while using AI tools to identify viral content, hooks, trends, and growth opportunities.
• The ideal candidate has basic-to-intermediate video editing skills, a strong understanding of social media, and the creativity and initiative to help grow an account from the ground up.
• The primary growth objective is to help build the Instagram account toward 100,000 followers within 6 months.

About the Company:

The company is a leading online Brazilian Jiu-Jitsu and grappling platform, offering thousands of instructional training videos from experienced practitioners and coaches. It also operates an e-commerce business selling gear, apparel, and related products to practitioners around the world.

Company core values:

• Innovation — continuously explore new AI tools, content formats, products, and online growth opportunities.
• Organization — maintain clear systems, research, content schedules, and tracking processes.
• Proactivity — identify opportunities and take action without waiting for constant direction.
• Data-driven thinking — use research, competitor benchmarking, engagement data, and product performance to guide decisions.
• Continuous improvement — test, learn, and refine strategies based on what works.

Objective of this role:

• Build and manage a new Instagram page from the ground up.
• Create consistent social media posts, Reels, and short-form video content.
• Use AI tools to identify trends, viral posts, hooks, and competitor strategies.
• Track content performance and identify what is generating traction.
• Develop and maintain an organized social media content calendar.
• Help grow the Instagram account toward 100,000 followers within 6 months.

Responsibilities:

Instagram Management

• Create and maintain the Instagram page.
• Plan and publish consistent social media content.
• Manage the social media content calendar.
• Ensure posts and Reels are published consistently and on schedule.
• Maintain an organized library of social media assets.

Video Editing & Reels

• Create and edit short-form videos and Instagram Reels.
• Repurpose existing content into social-friendly formats.
• Add appropriate hooks, captions, text, transitions, and other elements to improve engagement.
• Produce basic-to-intermediate video edits independently.
• Adapt video content based on platform trends and audience response.

AI-Assisted Content Research

• Use Claude, ChatGPT, Grok, and similar AI tools to research content trends and viral opportunities.
• Identify viral posts, hooks, topics, and formats that can be adapted for the account.
• Research successful competitor accounts and analyze what is generating traction.
• Use AI to generate content ideas, captions, scripts, and creative concepts.

Content Performance & Analytics

• Monitor the performance of posts and Reels.
• Track engagement, reach, views, follower growth, and other relevant metrics.
• Identify which content formats and topics are performing well.
• Use performance insights to improve future content.
• Provide regular updates on social media growth and performance.

Social Media Growth

• Research successful competitors and benchmark their content strategies.
• Identify opportunities to increase reach and engagement.
• Experiment with different content formats, hooks, and posting strategies.
• Stay current with Instagram trends and emerging content opportunities.
• Proactively recommend new ideas to accelerate audience growth.

Required skills and qualifications:

• Previous experience managing social media accounts.
• Advanced video editing skills.
• Ability to create and edit short-form videos and Reels.
• Strong understanding of Instagram content and engagement.
• Comfortable using AI tools such as Claude, ChatGPT, or Grok.
• Strong research and trend-spotting skills.
• Basic understanding of social media analytics and performance metrics.
• Strong written English communication skills.
• Organized and capable of maintaining a content calendar.
• Proactive and able to work independently.
• Creative and able to exercise good judgment when developing content.
• Good sense of humor and understanding of engaging social content.

Preferred skills and qualifications:

• Demonstrated ability to grow an Instagram account or other social media channel.
• Strong working knowledge of Canva or other video and content creation platforms.
• Familiarity with Instagram Reels and TikTok-style short-form video production.
• Strong ability to identify viral content, trending formats, hooks, and competitor strategies.
• Creative use of AI for content research, scripting, editing, ideation, and content development.
• Familiarity with YouTube, Facebook, or TikTok content strategies.
• Basic knowledge of paid social advertising and how organic content can support advertising performance.