Social Media Manager (NM - 12052024 - PTSMM)

Position: Social Media Manager

Number of hours: __ hours/week
Schedule: CET

Tasks required:

• Design high-quality and visually appealing social media content using Canva or similar apps, including Stories, Reels, and feed posts.

• Stay updated with the latest trends to create innovative and on-brand content.

• Write engaging and compelling captions for all feed posts.

• Tailor messaging to align with brand tone and audience preferences.

• Utilize scheduling tools like Later to plan and publish content efficiently.

• Manage the content calendar to ensure consistency and timeliness across platforms.

• Monitor and analyze Instagram insights and other social media analytics.

• Provide monthly performance reports and suggest strategies to improve engagement and reach.

• Respond to comments, messages, and mentions in a timely manner.

• Foster relationships with followers and potential collaborators.

• Collaborate with the team to align social media campaigns with broader marketing goals.

• Experiment with content types and posting schedules to maximize audience engagement.

• Other ad hoc tasks that would be assigned

Requirements:

• Must have 3-5 years of proven work experience as a Social Media Manager or a relevant experience

• Proficiency in Canva or other design tools for creating high-quality visuals.

• Strong copywriting skills with the ability to craft engaging captions and posts.

• Familiarity with Instagram reporting and analytics tools.

• Hands-on experience with scheduling apps like Later or equivalents.

• Exceptional understanding of Instagram trends, algorithms, and best practices.

• Strong organizational and time-management skills.

• Must consistently create visually appealing and professional-grade content for Stories, Reels, and feed posts.

• Ability to write clear, concise, and engaging captions tailored to the audience.

• Must have experience using scheduling apps like Later and analyzing Instagram reports and analytics.

• Must be reliable, meet deadlines, and maintain a high level of professionalism.

• Familiarity with additional platforms like TikTok, Facebook, and LinkedIn.

• Basic video editing skills for creating engaging Reels.

• Knowledge of paid social campaigns and budget management.

• Strong verbal and written English communication skills

• Ability to multitask and perform under tight deadlines