Social Media Manager (Law Firm)

Job Summary

Lead the company’s digital marketing and social media efforts by developing and executing strategic campaigns that boost brand awareness, engage target audiences, and generate qualified business leads.

Responsibilities

• Develop and implement social media strategies that increase brand visibility and audience engagement to support business growth objectives
• Plan, manage, and optimize paid social media campaigns on LinkedIn, Facebook, WeChat, and Xiao Hong Shu (RED) to drive lead generation and maximize ROI
• Create, curate, and publish diverse digital content including videos, graphics, articles, and marketing collateral tailored to target audiences
• Produce engaging short-form video content and collaborate with internal teams on campaign concepts, messaging, and creative direction
• Collaborate cross-functionally to align marketing campaigns with business priorities and goals
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities to maintain a competitive online presence
• Analyze campaign performance using analytics tools and provide regular reports with actionable recommendations to improve engagement and conversions
• Manage social media communities by responding promptly and professionally to enquiries, comments, and messages
• Coordinate with external agencies, designers, photographers, videographers, and vendors to ensure consistent branding and high-quality campaign delivery
• Continuously identify and implement improvements to digital marketing effectiveness and brand positioning to support overall business growth

Required competencies and certifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or related discipline
• Minimum 3 years of experience managing social media, digital marketing, or content marketing campaigns
• Proven ability to develop and execute paid social media campaigns on LinkedIn, Facebook, WeChat, and Xiao Hong Shu (RED)
• Hands-on skills in content creation including copywriting, graphic coordination, photography, and video production/editing for digital platforms
• Strong knowledge of social media algorithms, audience targeting, campaign optimization, SEO/SEM basics, and digital marketing analytics
• Proficient storytelling, copywriting, and visual communication skills to create engaging content for diverse audiences
• Proficiency with social media management, analytics, and content creation tools such as Meta Business Suite, LinkedIn Campaign Manager, Canva, CapCut, Adobe Creative Suite, and Google Analytics
• Excellent project management skills to organize and manage multiple campaigns simultaneously in a fast-paced environment
• Strong interpersonal and stakeholder management skills to collaborate effectively across departments
• Fluency in both English and Mandarin (spoken and written) to communicate effectively with Mandarin-speaking stakeholders, clients, and regional partners

Other Information

• EA License Name & License Number: SMTP Consult Pte. Ltd. (23C1754)
• EA Personnel Name & Registration Number: Keith Wong (R24125987)