Social Media Expert

• 3–6+ years of end-to-end social media management across diverse brands or

industries.

• Strong portfolio of social media content, campaigns, or accounts you’ve managed.

• Excellent understanding of platform-specific content styles and audience behavior.

• Hands-on with Canva, CapCut, Adobe Express, or equivalent content tools.

• Strong storytelling skills — both visual and written — with high attention to detail.

• Data-driven decision-maker with fluency in interpreting analytics and adjusting

strategies.

• Familiarity with social media tools like Buffer, Hootsuite, Later, Planoly, or Creator

Studio.

• Experience working across B2B and B2C/lifestyle brands is a strong plus.

Plan, run, and optimize paid ad campaigns on Meta (Facebook & Instagram),

LinkedIn, and YouTube to drive lead generation for Leanpitch programs, Glampies

and BeAthlit events.

• Create ad creatives and copy in coordination with the design and content teams

that resonate with target audiences.

• Define audience segments and targeting parameters based on user personas,

interests, behaviors, and lookalikes.

• Monitor key metrics like CTR, CPL, conversion rate, ROAS, and bounce rate across

platforms and funnel stages.

• Conduct A/B testing of creatives, headlines, CTAs, and audiences to improve ad

performance.

• Allocate and manage ad budgets effectively across platforms and campaigns while

ensuring cost efficiency.

• Set up tracking (UTMs, Meta Pixel, LinkedIn Insight Tag, etc.) and integrate

campaigns with analytics tools and CRM forms for full-funnel attribution.

• Launch retargeting campaigns to re-engage warm audiences and improve

conversion rates.