Social Media & Digital Marketing Specialist

Company: Onelink Properties
Experience: 3–5 years
Industry: UAE Real Estate

Onelink Properties is looking for a creative and experienced Social Media & Digital Marketing Specialist to manage and grow our digital presence across key platforms.

The ideal candidate should have strong experience in content creation, copywriting, community management, video-production coordination and lead generation, preferably within the UAE real estate market.

Key Responsibilities

• Develop and implement the company’s social media strategy.
  
• Create and manage monthly content calendars.
  
• Manage Instagram, TikTok, LinkedIn, Facebook and YouTube.
  
• Create engaging content for off-plan, secondary, leasing and property-management services.
  
• Write captions, hooks, scripts, video concepts and campaign messaging.
  
• Coordinate property shoots with agents, photographers, videographers and developers.
  
• Create content for project launches, exclusive listings, open houses, events and market updates.
  
• Manage daily posting, scheduling and quality control.
  
• Monitor comments, messages and enquiries and ensure timely responses.
  
• Support agents in developing their personal brands.
  
• Coordinate organic content with lead-generation and paid advertising campaigns.
  
• Monitor market trends, competitors and emerging content formats.
  
• Maintain consistent branding, tone of voice and visual standards.
  
• Prepare weekly and monthly performance reports.
  
• Ensure content complies with UAE advertising and real estate regulations.
  

Requirements

Requirements

• 3–5 years of relevant social media or digital marketing experience.
  
• UAE real estate experience is strongly preferred.
  
• Strong understanding of Dubai’s off-plan, secondary and leasing markets.
  
• Excellent English communication and copywriting skills; Arabic is an advantage.
  
• Strong knowledge of Instagram Reels, TikTok, LinkedIn and YouTube.
  
• Experience in content planning, production and community management.
  
• Familiarity with Meta Business Suite, Canva, Adobe Creative Suite or similar tools.
  
• Strong organisational skills, creativity and the ability to work in a fast-paced environment.
  

If you have a strong understanding of real estate marketing and know how to turn content into engagement and qualified leads, we’d love to hear from you.