Social Media Coordinator

Salary Description: $21.00 hourly

Classification: Non-Exempt

Organizational Description

Naples Botanical Garden is a 170-acre world-class paradise, featuring the flora and cultures of the tropics and sub-tropics including Brazil, the Caribbean, Southeast Asia, and Florida. The Garden’s mission is to connect people and plants through display, education, conservation, and science. The Garden’s hands-on interactive Smith Children’s Garden, along with 90 acres of beautifully restored native habitats, formal Gardens, walking trails, and public programming offer education and enjoyment for people of all ages. Naples Botanical Garden is a 501(c)3 organization.

Position Summary: The Social Media Coordinator is responsible for supporting the Marketing department’s efforts to ensure Naples Botanical Garden’s continued growth and increase awareness of Garden’s mission and programs. The Social Media Coordinator supports the planning, development, and implementation of digital assets, notably social media, ensuring a dynamic and appealing public image for the Garden as well as ensuring that these outlets promote the values of the institution. This position reports to the Senior Content Manager.

Primary Duties and Responsibilities:

• Creates content for the Garden’s social media platforms.
• Serves as main point of contact for all social media platforms, internally and externally as well as primary info email to ensure consistent messaging to audiences.
• Manages the development and reporting of digital metrics.
• Creates and reports on Meta platform advertising.
• Maintains, monitors, and tracks social media utilizing ongoing dashboards to measure progress and maximize ROI.
• Works with Director of Marketing & Guest Relations to evaluate results of digital marketing campaigns as well as general activity.
• Offers actionable insights based on campaign performance.
• Builds relationships with influencers and local marketing agents to create and develop content supporting the Garden’s mission and earned revenue goals.
• Ensures best practices are followed in all areas of digital marketing and social media practices to increase brand awareness and engagement among desired audiences.
• Oversees web-based tools (e.g., Sprout Social, Campsite, Meta business accounts) to support digital marketing efforts.
• Ensures all work is consistent with established brand guidelines, applicable policies, and compliance standards.
• Performs periodic maintenance, review, and updating of all digital assets and materials.
• Assists with events as needed.
• Consistently seeks knowledge from around the Garden regarding programs, events, and other developments to develop stories, determine content priorities, and other communications strategies.

Requirements/Qualifications:

• Bachelor’s Degree preferred.
• 3 – 5 years prior experience in communications or marketing role desired.
• Knowledge of Photoshop and Lightroom is mandatory. Other Adobe products a bonus.
• Knowledge of editing software such as CapCut for reels/videos.
• Knowledge of Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook.
• Able to communicate effectively at all levels—share all information in a timely fashion.
• Proficient analytical skills, including the ability to conduct research, compile, organize and analyze information, formulate and effectively present conclusions to others.
• Proven self-starter skills with a strong work ethic, resourceful, conscientious, punctual, and energetic.
• Ability to work in a team environment that promotes collaboration.
• Takes direction, and fulfills responsibilities under stress or pressure, with minimal direct supervision.
• Effective written communications skills, including copywriting, proofreading, and editing.
• Office administration skills, including general clerical skills (filing, typing, copying, etc.).
• Effective interpersonal skills and ability to maintain a professional manner in all dealings with customers, staff, volunteers, Board members, and others.
• Demonstrated ability to organize and manage multiple projects, prioritize tasks, and meet deadlines.
• Willingness to work evenings and/or weekends on occasion.
• Applicants must possess a valid U.S. driver’s license.
• Pre-employment background check required.

Benefits:

• Medical
• Vision
• Dental
• Life Insurance
• Retirement Plan
• Long -Short Term Disability
• PTO
• Paid Holidays
• Garden Perks

Naples Botanical Garden is an Equal Opportunity Employer. The Garden has a long-standing policy of employment and advancement based solely upon qualifications to perform the essential elements of a position without regard to age, creed, gender, national origin or ancestry, race, color, religion, veteran status, pregnancy, marital status, HIV status, genetic information, sex, sexual orientation, handicap or mental or physical disability.