Social Media Content Strategist

Company Overview

That Design Agency and sister company That Marketing Agency form a hybrid unit delivering creative design and innovative digital marketing solutions, specializing in content creation, marketing strategy, social media advertising, and social media management.

Job Summary

We are a Singapore-based digital marketing agency seeking a Social Media Content Strategist to lead social content strategy and execution across client accounts, collaborating with creative teams to deliver impactful, platform-native content aligned with client goals.

Responsibilities

• Develop and own social media strategies for client accounts to align every post with brand and business objectives
• Generate fresh, platform-native content ideas tailored to Instagram, TikTok, YouTube and Facebook.
• Collaborate with designers, editors, and stakeholders to produce and publish finished content
• Manage daily social media activities across multiple platforms, ensuring timely delivery of campaigns and always-on content
• Build and maintain content calendars to coordinate campaign schedules and ongoing posts
• Integrate organic, influencer, and paid media campaigns for cohesive client messaging
• Use social listening tools to identify trends and timely opportunities for content engagement
• Analyze social media performance data and translate insights into actionable next steps
• Report regularly on campaign results and audience insights to clients and internal teams
• Partner with clients and internal teams to ensure smooth campaign execution and delivery
• Support community management efforts as needed to engage audiences and maintain brand presence

Preferred competencies and qualifications

• 2 to 4 years of experience in social media, digital marketing, or content marketing
• Deep understanding of social media trends and internet culture
• Knowledge of major social media platforms and factors that drive content success on each
• Basic hands-on editing skills to collaborate effectively with editors and videographers
• Ability to interpret performance data and apply findings to improve content strategy
• Strong written and verbal communication skills in English
• Excellent organizational skills to manage multiple client accounts without oversight
• Self-motivated, resourceful, and comfortable working in a fast-paced agency environment
• Collaborative team player with the ability to independently drive projects forward
• Proactive problem solver who takes ownership and resolves issues without hand-holding