Social Media and Influencer Relations Associate

Grafana Labs, the company behind the open observability cloud, is founded on the principles of open source, open standards, open ecosystems, and open culture. Grafana Cloud, our fully managed observability platform, is flexible and built for scale. With Grafana Cloud's actually useful AI, organizations can see, understand, and act on all their disparate data to move at the speed of their ambitions. Today, more than 35 million users and 7,000+ customers – including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce – trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost. We are a 100% remote company with 1,600+ team members across 40+ countries, and we’re backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at and follow us on LinkedIn and X.

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

As our Social Media and Influencer Relations Associate, you'll help shape how Grafana Labs shows up across social media, executive thought leadership, and the technical creator community. You'll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. We're looking for a curious, collaborative self-starter who enjoys wearing multiple hats, thrives in a fast-paced environment, and is excited to combine creativity with thoughtful execution.

What You’ll Be Doing:

• Support and evolve the company’s influencer relations and content creator program, including strategy, recruitment, onboarding, budgeting, relationship management, and reporting
• Develop social media plans for spokespeople, helping translate industry trends, product narratives, and leadership perspectives into thoughtful social content
• Draft, edit, and publish leaders’ social content across channels such as LinkedIn and X
• Assist the Sr. Social Media Manager in managing the employee advocacy program to amplify key messages through our Grafanistas
• Build and optimize AI-assisted workflows to support content development, campaign planning, and stakeholder collaboration, while maintaining strong human judgment and editorial oversight
• Partner cross-functionally with social, PR, community, product marketing, events, and developer relations to identify creator opportunities and integrate influencer efforts, executive social media programs, and employee advocacy into broader campaigns
• Support the Sr. Social Media Manager with social content creation and adaptation across Grafana Labs’ social channels — short-form video and campaign toolkits
• Help manage, schedule, and publish Grafana Labs’ award-winning Big Tent podcast
• Support internal communications coordination, helping to amplify team achievements and corporate milestones through appropriate internal channels
• Serve as a flexible partner on high-priority PR moments, providing additional support where needed across planning, writing, coordination, amplification, and analysis
• Provide on-site support at company and industry events, including staffing executive and customer interviews

What Makes You a Great Fit:

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum 4 years of marketing experience, preferably in social media marketing or public relations at a fast-growing start-up
• Proven experience building AI workflows using tools such as Claude Code to enhance brainstorming and optimize processes
• Excellent written and verbal communication abilities and strong interpersonal skills
• Willingness to travel (~20%) globally
• Proficiency in Sprout Social, Brandwatch, BusinessWire (or similar tools)
• Minimum 2 years of video-editing experience with tools like Descript, Premiere (or similar)
• Ability to work independently and as part of a globally distributed team in a fast-paced environment
• Willingness to learn and adapt to new marketing trends and technologies
• Proven track record of developing high-impact influencer campaigns

Compensation & Rewards:

In the United States, the base compensation range for this role is $88,000 - $106,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, and other benefits listed on our careers page.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

• 100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
• Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
• Transparent Communication – Expect open decision-making and regular company-wide updates.
• Innovation-Driven – Autonomy and support to ship great work and try new things.
• Open Source Roots – Built on community-driven values that shape how we work.
• Empowered Teams – High trust, low ego culture that values outcomes over optics.
• Career Growth Pathways – Defined opportunities to grow and develop your career.
• Approachable Leadership – Transparent execs who are involved, visible, and human.
• Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
• In-Person onboarding- We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
• Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

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