Social Media & Growth Coordinator

Employment Type: Full-time
Work Setup: Remote / Offshore
Location: Philippines
Schedule: Australian business hours, with overlap during AEST

About the Client

Our client is an Australia-based private equity and asset management firm focused on the lower-mid-market across Australia, New Zealand, and Southeast Asia.

The business partners with founders and management teams, providing capital and strategic support to established businesses with opportunities for operational improvement, category expansion, and geographic growth. Its sector focus includes healthcare, wellness and beauty, consumer, and specialty retail.

The firm takes a disciplined, operator-led approach to investing, working closely with management teams and focusing on sustainable value creation, operational performance, and long-term growth.

About the Role

We are seeking a proactive and hands-on Social Media & Growth Coordinator to manage social media, content, and local growth marketing across multiple brands and business verticals.

This is a full-time, dedicated role suited to a creative and commercially minded marketing professional who can take ownership of content from planning and creation through to publishing, community engagement, lead generation, and performance reporting.

You will work across multiple brands, audiences, and stakeholders, adapting content and communication styles while maintaining strong brand consistency. Beyond content execution, you will be expected to identify marketing gaps, build repeatable processes, and proactively recommend opportunities that can improve engagement, enquiries, bookings, and overall business growth.

Key Responsibilities

Social Media & Content

• Manage and maintain a consistent social media presence across Instagram, Facebook, LinkedIn, and TikTok.
• Develop and maintain monthly content calendars for each assigned brand.
• Create and publish social media content, including feed posts, Stories, Reels, TikTok videos, and other short-form content.
• Develop content that reflects each brand's unique tone, audience, positioning, and content pillars.
• Repurpose existing marketing collateral and assets into engaging social and digital content.
• Coordinate with business teams and relevant stakeholders to source photos, videos, promotions, events, and other content.
• Maintain and regularly update Google Business Profiles, including photos, opening hours, posts, and Q&A.
• Ensure content is timely, relevant, engaging, and aligned with business objectives.

Content Management & Organisation

• Maintain a central content library using SharePoint, OneDrive, or an equivalent platform.
• Organise content into clear categories such as raw photos/videos, team content, client content, products, events, UGC, promotions, content to be edited, ready-to-post content, and published content.
• Review and organise content provided by business teams.
• Select suitable content and transform it into polished marketing assets.
• Regularly audit existing content to identify opportunities for reuse and repurposing.
• Maintain an efficient workflow from content collection through to publication.

Brand & Creative Management

• Create content using approved Canva brand kits, templates, colours, fonts, and logos.
• Maintain consistent visual identity and messaging across all channels.
• Adapt content appropriately for different brands, audiences, and platforms.
• Ensure all content follows applicable brand, advertising, and compliance requirements.
• Review relevant campaign and promotional materials and incorporate approved assets into local content strategies.
• Ensure no unapproved artwork, filters, edits, or alterations are applied to branded or campaign assets.

UGC & Creator Partnerships

• Identify and build relationships with relevant local content creators and influencers.
• Research creators based on audience, engagement, location, platform, and brand relevance.
• Maintain an organised creator database covering contact details, platforms, followers, engagement, location, offers, content received, and results.
• Coordinate UGC opportunities and creator collaborations.
• Build relationships with complementary local businesses for cross-promotions, giveaways, and collaborative content.
• Organise and maintain creator- and partner-generated content for future use.

Local Events & Community Engagement

• Identify relevant local events, markets, sporting activities, and community opportunities.
• Coordinate with relevant stakeholders on agreed promotional events and activities.
• Develop content before, during, and after local events.
• Repurpose event content across multiple social media channels.
• Identify opportunities to strengthen local brand awareness and community engagement.

Marketing Coordination

• Coordinate with relevant local partners and community organisations to maximise marketing opportunities.
• Where applicable, liaise with shopping centres and other local partners regarding EDMs, newsletters, social media, digital screens, and promotional opportunities.
• Coordinate monthly promotions and campaigns for relevant local marketing opportunities.
• Support the preparation of marketing artwork and promotional materials as required.

Reviews & Reputation Management

• Develop and maintain a consistent process for encouraging positive customer feedback and public reviews.
• Monitor relevant review platforms and identify opportunities to strengthen online reputation.
• Repurpose strong customer reviews and testimonials into engaging social media content.
• Create review-based content such as graphics, Reels, testimonial posts, and other social assets.
• Support customer engagement and retention initiatives.

Paid Advertising

• Set up and manage paid Facebook and Instagram campaigns.
• Develop and test audiences, creatives, and campaign variations.
• Manage advertising budgets and monitor campaign performance.
• Optimise campaigns based on performance and business objectives.
• Focus on measurable outcomes such as enquiries, leads, and bookings, rather than reach and impressions alone.
• Use performance data to identify opportunities for improvement.

Lead & Enquiry Management

• Monitor dedicated enquiry inboxes and social media DMs.
• Respond to and follow up on customer enquiries in a timely and professional manner.
• Support the conversion of enquiries into bookings or other desired actions.
• Track enquiry volume and conversion performance by brand and channel.
• Identify opportunities to improve the customer journey from social engagement through to conversion.

Monthly Content Planning

• Develop and maintain a monthly content calendar for each assigned brand.
• Plan content around upcoming campaigns, promotions, events, collaborations, product or service focuses, and other key marketing priorities.
• Coordinate content requirements with relevant stakeholders in advance.
• Ensure content is prepared and scheduled consistently across channels.

Reporting & KPIs

• Prepare a simple monthly marketing and social media report for each assigned brand.
• Track key performance indicators, including:
  • Follower growth
  • Reach
  • Engagement
  • Saves and shares
  • UGC activity
  • Creator and partnership activity
  • Review growth
  • Enquiries
  • Bookings
  • Conversion rates
  • Revenue, where measurable
• Analyse performance to identify which activities are contributing to business results.
• Make recommendations and adjust content and marketing activity based on performance insights.

Proactive Growth & Systems Building

• Proactively identify gaps in current marketing, engagement, content, and reporting processes.
• Research, test, and implement practical solutions rather than waiting for direction.
• Identify tools and systems that could improve marketing efficiency and customer engagement.
• Develop repeatable processes and workflows where none currently exist.
• Bring forward ideas for new creator partnerships, local events, content opportunities, campaigns, and engagement initiatives.
• Take ownership of building practical marketing solutions using available systems and tools.

What We're Looking For

• 2–3+ years of experience in social media management, content coordination, digital marketing, or a similar role.
• Demonstrated experience managing business accounts across Instagram, Facebook, and TikTok.
• Strong experience creating social media content, including Reels and short-form video.
• Experience planning and managing paid Facebook and Instagram advertising campaigns.
• Understanding of audience testing, creative testing, campaign optimisation, and budget management.
• Strong Canva skills with the ability to create polished, on-brand marketing materials.
• Basic video editing skills for Reels, TikTok, and other short-form content.
• Experience managing a shared content library and digital content workflow.
• Experience with SharePoint or OneDrive is preferred.
• Experience sourcing and managing influencers, UGC creators, or content partnerships is highly desirable.
• Ability to manage multiple brands, audiences, and stakeholders simultaneously.
• Strong attention to detail and ability to maintain brand consistency.
• Excellent written English and professional communication skills.
• Experience working with a regulated or compliance-focused industry such as health, aesthetics, beauty, wellness, financial services, or professional services is highly regarded.
• Previous experience supporting an Australian business or working in an offshore/BPO environment is an advantage.
• Strong initiative, problem-solving skills, and the ability to independently research and implement solutions.

Systems & Tools

Experience with the following platforms and tools is preferred:

• Canva
• Microsoft 365
• SharePoint / OneDrive
• Google Business Profile
• Meta Business Suite
• Facebook / Instagram Ads Manager
• TikTok Ads Manager
• LinkedIn
• Microsoft Excel
• Social media scheduling and reporting platforms

Working Arrangements

• Full-time, dedicated offshore position.
• Remote work from the Philippines.
• Working hours aligned with Australian business hours, with sufficient overlap during AEST for regular communication with stakeholders.
• Australian public holidays are not required to be worked.
• Regular check-ins with the client and relevant stakeholders.
• This is a dedicated resource role, with the successful candidate focused exclusively on the assigned brands and business activities during working hours.

Why Join This Role?

• Work with a growing Australian business across multiple brands and industries.
• Take ownership of social media and growth marketing initiatives from strategy through execution.
• Work closely with senior stakeholders and contribute directly to business growth.
• Have the opportunity to build marketing systems and processes from the ground up.
• Gain exposure to multiple brands, audiences, and growth initiatives.

Confidentiality & Compliance

The successful candidate will be expected to:

• Maintain strict confidentiality of company, brand, customer, and marketing information.
• Follow all applicable advertising, content, and brand compliance requirements.
• Handle customer enquiry and social media data responsibly.
• Use authorised systems and platforms when handling company and customer information.
• Maintain appropriate access controls for brand assets and customer data.
• Ensure brand and customer information is not disclosed, copied, or retained outside authorised systems.