SME - Paid Social at MarketOne International (India) – Bangalore | Jobyssey

Who are we?
MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability.

Job Summary
The Paid Social SME will own the strategy, execution, optimization, and performance of paid social campaigns across platforms including Meta (Facebook and Instagram), LinkedIn, and other relevant social advertising platforms to drive awareness, engagement, leads, conversions, app installs, and revenue. The ideal candidate will bring proven B2B paid social experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, and key B2B decision-makers, with a strong understanding of how paid social supports broader B2B demand-generation and Account-Based Marketing (ABM) strategies.

Roles and Responsibilities

Act as the primary SME for Paid Social, guiding strategy, execution, optimization, testing, and troubleshooting across social advertising platforms.
Develop and execute B2B paid social strategies focused on enterprise audiences, high-value accounts, lead generation, pipeline, and revenue growth.
Develop paid social strategies, media plans, forecasts, budgets, and investment recommendations aligned with business and campaign objectives.
Plan, launch, and optimize campaigns across Meta (Facebook and Instagram), LinkedIn, and other relevant social platforms based on accounts, audience, and business requirements.
Develop LinkedIn-focused B2B campaign strategies leveraging professional, company, job function, seniority, industry, account, and other relevant targeting capabilities.
Build and optimize campaign structures across different platforms, leveraging platform-specific campaign types, targeting capabilities, and automation solutions.
Develop audience strategies using Core audiences, Custom audiences, Lookalike audiences (CRM, website, engagement) and other relevant audience segments.
Develop B2B audience strategies leveraging Account-Based Marketing (ABM), CRM audiences, first-party data, intent signals, firmographic and professional attributes, and other relevant audience segments.
Conduct A/B testing of ad creative and copy, review performance, and provide feedback to improve creative effectiveness and campaign results.
Implement and optimize bidding and budget strategies to achieve CPA, CPL, ROAS, conversion, lead, and other defined performance targets.
Monitor and analyze key performance metrics including CPM, CTR, CPC, CPA, CPL, conversion rate, ROAS, frequency, reach, engagement, and lead quality to identify optimization and scaling opportunities.
Analyze B2B lead quality, audience engagement, pipeline contribution, and revenue impact to identify optimization and scaling opportunities where applicable.
Manage tracking and measurement, including UTM parameters, platform pixels, conversion tracking, GA4, and Google Tag Manager, and troubleshoot tracking discrepancies.
Prepare campaign, ads, creative, audience, placement, and performance reports, translating data into actionable insights and recommendations.
Partner with cross-functional teams to align Paid Social activity with broader B2B demand-generation, lead-generation, and ABM strategies.
Collaborate with creative, SEO/SEM, content, analytics, and other teams to drive an integrated digital marketing strategy.
Establish Paid Social governance, best practices, SOPs, and testing frameworks; mentor junior team members and support capability development.
Stay current on platform updates, algorithm changes, advertising policies, new features, targeting capabilities, and industry trends.

Required Skills and Qualifications

Bachelor’s degree in Marketing, Business, Advertising or equivalent experience.
5–7+ years in Paid Social or Performance Marketing.
Proven B2B Paid Social experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, or high-value B2B accounts.
Deep hands-on experience with Meta Ads Manager, LinkedIn Campaign Manager, and other social platforms, including campaign strategy, bidding, remarketing, and budget management.
Strong expertise in LinkedIn Campaign Manager and B2B audience targeting, including professional, firmographic, account-based, CRM, and intent-based audiences.
Proven track record in audience targeting (CRM, Lookalike, web, professional) and driving A/B creative testing with design teams.
Strong proficiency in analytics and tracking tools, including GA4, pixels, UTMs, and GTM.
Experience managing large media budgets and optimizing campaigns against key KPIs (CPA, CPL, ROAS); agency background is a plus.
Experience measuring B2B campaign performance through lead quality, pipeline contribution, offline conversions, and revenue-based KPIs is preferred.
Excellent communication and stakeholder-management skills to translate performance data into actionable business recommendations.

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