SME - Paid Search at MarketOne International (India) – Bangalore | Jobyssey

Who are we?
MarketOne International is a global provider of marketing services helping companies identify new prospects, develop sales lead programs, and convert new business. Our wide array of services includes contact database development, event recruitment, automated marketing, sales lead development, primary market research and Lead Lifecycle Management. MarketOne serves leading technology companies around the globe, including 8 of the 10 largest tech companies in the world.

With delivery capability across Europe, Asia Pacific, and the Americas, MarketOne has fast become the go-to partner for large-scale, global marketing initiatives that rely on sophisticated demand generation programs. Our corporate track record features fifteen consecutive years of growth and profitability.

Job Summary
The Paid Search SME will own the strategy, planning, execution, optimization, and performance of paid search campaigns across Google Ads, Microsoft Advertising (Bing Ads), and other relevant search advertising platforms to drive qualified traffic, leads, conversions, revenue, and overall business growth. The ideal candidate will bring proven B2B paid search experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, and key B2B decision-makers, with an understanding of how paid search supports broader B2B demand-generation and Account-Based Marketing (ABM) strategies.

Roles and Responsibilities

Own Paid Search strategy, media planning, forecasting, budgeting, and investment recommendations aligned with business objectives and performance targets.
Develop and execute B2B paid search strategies focused on enterprise audiences, high-value accounts, lead generation, pipeline, and revenue growth.
Plan, launch, manage, and optimize campaigns across Search, Shopping, Display, Performance Max, Demand Gen, remarketing/retargeting, and other relevant paid search formats.
Manage campaigns across Google Ads, Microsoft Advertising (Bing Ads), and other relevant search advertising platforms, including Bing content syndication campaigns.
Develop keyword and search strategies through keyword research, match types, competitive analysis, Auction Insights, search-term analysis, and negative keyword management.
Develop B2B keyword and audience strategies aligned with industry, company, and account.
Develop audience and targeting strategies, including remarketing/retargeting, Customer Match, in-market, affinity, website, and other relevant audience segments.
Leverage first-party data, Customer Match and other relevant audience data to support B2B targeting and account-based strategies.
Implement, test, and optimize bidding strategies, campaign structures, budgets, and spend allocation to achieve CPA, CPL, ROAS, conversion, revenue, and other defined KPIs.
Conduct A/B testing of ad copy, landing pages, assets/extensions, keywords, audiences, and other campaign variables to improve performance.
Understand emerging search optimization practices such as GEO, AEO, LLMO, and AI Overviews, and assess their impact on paid search strategy, search behavior, and campaign performance.
Monitor and analyze key performance metrics including CTR, CPC, conversions, conversion rate, CPA/CPL, ROAS, Quality Score, impression share, and revenue, identifying optimization and scaling opportunities.
Provide performance-based budget recommendations, forecasts, and actionable insights to support business and channel growth.
Manage campaign tracking and measurement, including UTMs, conversion tracking, GA4, Google Tag Manager, and offline conversion tracking where applicable; troubleshoot tracking and attribution discrepancies.
Partner with analytics and data teams to measure B2B lead quality, pipeline contribution, offline conversions, and revenue impact where applicable.
Prepare campaign, ad, keyword, audience, and channel-level reports, translating performance data into clear business recommendations.
Partner with cross-functional teams to align Paid Search activity with broader B2B demand-generation, lead-generation, and ABM strategies.
Work with teams managing B2B-focused channels to develop an integrated paid media strategy and ensure consistent audience, messaging, and performance objectives across channels.
Partner with SEO, content, analytics, creative, and other digital marketing teams to deliver an integrated search strategy.
Establish Paid Search best practices, governance, SOPs, testing frameworks, and optimization methodologies; mentor junior team members.
Stay current with search advertising platform updates, algorithm changes, automation, new features, advertising policies, and industry trends.

Required Skills and Qualifications

Bachelor’s degree in Marketing, Business, Advertising, or a related field, or equivalent experience.
5 - 7+ years of hands-on experience in SEM/PPC, Paid Search, or Performance Marketing.
Strong expertise in Google Ads, Microsoft Advertising (Bing Ads), and other relevant search advertising platforms.
Proven B2B Paid Search or Performance Marketing experience, preferably supporting clients targeting Fortune 5000 companies, enterprise audiences, or high-value B2B accounts.
Proven experience managing large media budgets and optimizing campaigns against CPA, CPL, ROAS, revenue, and conversion KPIs.
Strong understanding of B2B audience targeting, Account-Based Marketing (ABM), intent-based targeting, first-party data, and lead-generation strategies.
Strong knowledge of keyword strategy, bidding, audience targeting, campaign experimentation, and performance optimization.
Experience with B2B-focused paid media channels and an understanding of how they complement paid search strategies is preferred.
Hands-on experience with Google Ads Editor and Microsoft Advertising Editor; relevant platform certifications are preferred.
Strong analytical skills with proficiency in GA4, Google Tag Manager, Excel/Google Sheets, and performance reporting; agency experience is a plus.
Excellent communication, presentation, and stakeholder-management skills, with the ability to translate performance data into actionable business recommendations.

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