Shopper Insights Jr Manager
mdlz · São Paulo, Brazil ·
- Work mode
- Hybrid
- Seniority
- Junior
- Employment
- Full time
- Category
- Management
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail and customer strategies and recommendations. Also, you will have the responsibility to ensure shopping is integrated into marketing plans and programs as well as supporting the cross-category shopper insights agenda.
How you will contribute
You will:
- Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation
- Provide strong guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth oriented insights at a retail level
- Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, brand Identify and leverage growth opportunity in retail environment for the area of geographic responsibility
- Generate behavior changing insight and identify effective levers of engagement
- Continuously optimize business through data, tracking, learning
- Drives action oriented insights on innovation, communication and brand growth imperatives to shopper, customer and net revenue planning teams
What you will bring
A desire to drive your future and accelerate your career with experience and knowledge in:
- Experience in using retailer / customer data, shopper insights and analytics to develop compelling retail customer plans ideally in the FMCG/CPG industry
- High proficiency in base business tools (Excel/PowerPoint), with expertise in data modelling with data visualization tools (experience with Tableau is a must)
- In-depth knowledge in analyzing and creating visualizations of large amounts of data
- Experience in presenting to retailer teams, and in negotiation planning/joint business planning
- Strong knowledge and usage of market segmentation models
- Proven track record in persuasively influencing and aligning key customers and business stakeholders in a highly matrixed organization
- Able to partner well with marketing, sales and external agencies
We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure there presentation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic- Racial, Women and LGBTQIAP+, in addition to being part of MOVER– Movimento pela Equidade Racial.
Job Summary
The Shopper Insights Manager will be responsible for providing business guidance to the Trade Marketing, Sales, and Marketing teams by answering business questions through the capture and development of insights based on shopper purchasing behavior and channels. This role involves transforming these insights into business intelligence and clear execution applications at the point of sale (POS), including success pictures, trade activation plans, channel strategies, among others.
This position plays a crucial role in influencing the execution of sales and trade marketing strategies and leads the mapping of macroeconomic trends, shopper behavior, and sales channels.
Key Responsibilities
Translate shopper behavior data into actionable insights for Commercial teams, providing business guidance based on analyses and hypotheses across different channels, categories, shoppers and their needs, missions, and purchase planning levels.
Evaluate the effectiveness of in-store actions (pricing, visibility, secondary displays, communication materials, among others).
Understand and map shopper purchasing behavior in both physical and digital retail environments.
Work with diverse data, analyses, and sources to recommend applicable strategies.
Build clear, strategic narratives based on data, answering business questions for stakeholders and mapping market trends based on shopper and channel behavior.
Collaborate with areas such as Trade, Sales, and Marketing, acting as a strategic business partner.
Technical Competencies
Bachelor's degree required.
Knowledge in the field of shopper insights, including its tools and analytical indicators.
Ability to transform data into business intelligence: analyze and interpret data to identify relevant shopper trends and insights, developing implications and powerful selling stories using insights gained from tests, research, analyses, and related sources.
Solid knowledge of market research methodologies, including Nielsen and Scantech, as well as experience in conducting ad hoc research.
Strong communication and collaboration skills to work in teams, influence strategic decisions, and deliver presentations to stakeholders and retail clients.
Advanced English proficiency.
Proven experience in the fast-moving consumer goods (FMCG) industry, preferably in data analysis or insights roles. Experience at research institutes is a plus.
Availability to work in a hybrid model at the São Paulo – SP office during business hours.
Mondelez International is attentive to the future of work and values the well-being of our people, seeking to provide the best experiences. Therefore, some of our administrative vacancies are eligible for the hybrid model, allowing remote work on certain days of the week.
Business Unit Summary
Mondelēz Brasil is Mondelēz International’s fourth largest operation in the world, with approximately 7,500 employees proudly producing, selling and distributing some of the most beloved brands of chewing gum, candies, powdered beverages, cream cheeses, chocolates, cookies and desserts in Brazil. We make the Brazilians’ favorite products such as Bis, Lacta, Oreo, Club Social, Sonho de Valsa, Trakinas, Trident, Halls, Royal, Tang and many others. We are truly part of the lives of Brazilians: You can find our mouth-watering products in more than 700,000 points of sale and we are present in more than 92% of Brazilian homes. Our factories are located in Vitória de Santo Antão, in the state of Pernambuco, and Curitiba, in the state of Paraná. We are also home to one of the company's 11 technology centers around the world, responsible for research and development, so we can continue to create new and innovative products, offering the right snack for the right time, done in the right way.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.