Shopify Website Manager

The Shopify Website Manager is responsible for overseeing the performance, design, functionality, and optimization of the company's Shopify website. This role involves managing the end-to-end e-commerce experience, including updating product listings, implementing promotions, optimizing user experience, and maintaining site security and functionality. The manager will collaborate with marketing, design, and development teams to ensure the website aligns with branding and business goals while driving sales and customer engagement. Analytical skills and familiarity with Shopify apps, themes, and integrations are essential for success in this role. The website manager is expected to think creatively and develop innovative ideas to enhance the brand's growth and elevate customer experience on the website.

Essential Duties and Responsibilities

• Performance Analysis: Analyze website performance and provide regular reporting and insights and find ways to improve conversion rate.

• Page Optimization: Enhances customer experience and journey by optimizing homepage, category, and PDP content, site search and landing pages

• Testing: Develop, implement, and analyze A/B split testing experiments to improve engagement and conversion on websites.

• Reviews: Manage ratings and reviews solicitations and review strategies.

• Quality Control Management: Conduct daily audits of the live site to ensure all seasonal product content is updated and accurate.

• Marketing Collaboration: Coordinate with email team and merchandisers on weekly emails and SMS calendars.

• SEO Optimizations: plan and organize website content, monitor keyword rankings, and analyze traffic data.

• Third Party Integrations: Manage and optimize third party apps and integrations to enhance functionality of the Shopify store

• Shopify: Master the Shopify dashboard and use tools to continuously evolve effective site conversion tactics.

• Test Shopify apps to help customer shopping experience, increase conversion rates and average order values.

• Develop collaborative relationships: Build relationships with marketing, email, paid search, social and merchandising colleagues to ensure website strategy and branding is consistent