SEO Specialist

Problem This Role Solves

Bell manages a large, complex digital ecosystem with thousands of pages across support, shop, marketing, and informational content. This role ensures:

• Consistent execution of SEO best practices at scale
• Faster turnaround on SEO audits, optimizations, and remediation
• Stronger technical and on‑page SEO hygiene across properties
• Support for the transition from traditional SEO to GEO / AI‑assisted search visibility

Key Responsibilities

• Core SEO Execution
  • On‑page SEO optimization (titles, meta descriptions, headings, internal linking, structured content)
  • Keyword and intent research aligned to business and support use cases
  • Optimization of existing and new content following Bell SEO standards
• Technical SEO Support
  • Assist with technical SEO audits (crawlability, indexation, redirects, canonicals)
  • SEO readiness reviews prior to launches
  • Log and track SEO technical debt in Jira
• GEO / AI Search Support
  • Support Generative Engine Optimization initiatives
  • Assist with LLM and AI‑generated search visibility
  • Work with BrightEdge, GSC, and related tools
• Reporting & Operations
  • Monitor performance metrics
  • Prepare regular SEO summaries
  • Maintain documentation and playbooks
  • Collaborate with cross‑functional teams

Required Skills & Experience

• 2–4+ years of hands‑on SEO experience
• Strong on‑page and technical SEO fundamentals
• Experience with BrightEdge, Semrush, Ahrefs, Screaming Frog, GSC
• Enterprise process orientation
• Comfortable with Jira and Confluence

Nice to Have

• Telecom, ecommerce, or support‑heavy site experience
• Schema and structured data exposure
• Familiarity with AI search, GEO, RAG, or LLM optimization