SEO Specialist

Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned end clients, with the goal of generating increased targeted web traffic and increased lead generation for our clients. The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques:

• Broad keyword analysis and the selection of brand and longtail keyword combinations

• Reviews key metrics across the full website to access the effectiveness of SEO strategy

• Competitive site analysis to increase the effectiveness of on-page optimization

• Optimization of on page information including page content, meta tags, h tags, alt tags

• Internal linking strategies to disperse value throughout the whole site

• Submission of sites to Google and Bing Webmaster Tools

• May engage in inbound and outbound link placement

• May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)

• 2+ years of experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required

• 1+ years of local search optimization and business and local listing experience preferred

• Understanding of technical architectural and web design preferred

• Experience with Search Engine Optimization concepts, current techniques and tools is required

• 1-2 years of experience in consumer Internet marketing is preferred

• 1+ years of written communications experience required

• Experience with basic HTML coding is required

• Proficiency in MS Office products (Excel, Word, Outlook) required

• 2+ years of experience in customer facing role required