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SEO/SEM Generalist at Coins.ph – Taguig City | Jobyssey

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SEO/SEM Generalist

SEO/SEM Generalist

Coins.ph · Taguig City, Metro Manila, Philippines · 1 year ago

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Work mode: Onsite
Category: Marketing
Experience: 2+ years

ahrefs analytics css ecommerce fintech google-ads google-analytics google-search-console html javascript ppc semrush

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Coins is seeking an SEO/SEM Generalist to manage SEO and SEM strategies, combine analytical skills with hands-on execution, improve online visibility, and collaborate cross-functionally to create measurable customer and business impact.

Responsibilities

Conduct keyword research to identify high-value search terms for business objectives
Optimize website content, landing pages, and app store listings for improved search rankings
Monitor and report on organic search performance using Google Analytics, Google Search Console, and SEMrush/Ahrefs
Implement technical SEO practices including site speed optimization, schema markup, and mobile optimization
Collaborate with content creators to produce SEO-friendly content
Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
Optimize ad copy, targeting, and bidding strategies to maximize ROI
Track, analyze, and report campaign performance with actionable insights
Manage budgets and ensure campaigns meet performance KPIs
Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
2–4 years of experience in SEO, SEM, or digital marketing
Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools
Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress
Strong analytical, problem-solving, and project management skills
Experience in fintech, e-commerce, or crypto is a plus

Benefits

Meaningful cross-functional collaboration
Opportunities for career advancement in a fast-growing organization
A culture that welcomes data-backed ideas and meaningful impact