SEO & GEO Specialist

-Technical SEO:

• Conduct technical SEO audits to identify website issues that impact search engine rankings.
• Implement technical SEO fixes, including optimizing site architecture, improving page speed, and ensuring mobile-friendliness.
• Monitor website performance using Google Search Console and other analytics tools.
• Stay up-to-date with the latest technical SEO best practices and algorithm updates.

-GEO (Gen AI Engine Optimization):

• Develop and implement strategies to optimize content and website structure for Gen AI platforms.
• Research and identify relevant keywords and search prompts for Gen AI engines.
• Analyze Gen AI search results and user behavior to identify opportunities for improvement.
• Stay up-to-date with the latest trends and developments in Gen AI technology.

-Content SEO (Asset):

• Assist in the development of SEO-friendly content for our websites and marketing materials.
• Conduct keyword research to identify relevant topics and search terms.
• Optimize existing content for search engines and Gen AI platforms.

-Reporting and Analysis:

• Track and report on key performance indicators (KPIs), including organic traffic, conversion rates, and Gen AI search prompt effectiveness.
• Analyze data to identify trends and insights, and make recommendations for improvement.
• Collaborate with the SEO/GEO Senior Specialist to develop and implement SEO strategies.

Profile main requirements (must have qualifications) :

• University or college degree in Marketing, Communications, or a related field.
• Excellent communication skills in english
• Minimum of +3 years’ experience in similar role
• Strong understanding of SEO principles and best practices.
• Passion for and understanding of AI search applications and technologies.
• Proficiency with Google Search Console is a must.
• Experience with website analytics tools (e.g., Google Analytics).
• Familiarity with keyword research tools.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.