SEO / GEO Lead (Digital Marketing Agency)
The SEO/GEO Lead is responsible for managing and developing a team of SEO specialists, implementing comprehensive SEO and Generative Engine Optimization (GEO) strategies, and ensuring client satisfaction. This role combines leadership, technical expertise in traditional and AI-powered search, and client management.
Key Responsibilities:
Team Management:
- Lead, motivate, and train a team of SEO specialists.
- Conduct performance reviews and set objectives in conjunction with the Digital Marketing Manager
- Oversee onboarding and training of new team members
- Responsible for ensuring team members to achieve individual and team KPI’s as determined with DMM
SEO/GEO Strategy:
- Develop and implement on-page and off-page SEO strategies for our clients
- Stay current with and share SEO trends and algorithm updates
- Conduct website audits and derive action steps for SEO clients based on audit results
- Own backlinking processes and ensure guest post hygiene
- Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)
- Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
- Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics
- Stay current with generative AI model updates and adapt optimization strategies accordingly
Client Relations:
- Participate in client pitches and presentations as needed
- Participate in ongoing client conversations to better communicate SEO and GEO processes
- Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs
Performance and Reporting:
- Develop and maintain monthly performance reports
- Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
- Ensure quality assurance and timely delivery of work
Process Improvement:
- Develop efficient SEO/GEO workflows and processes
- Identify opportunities for automation and tool integration
Key Requirements
- At least 5 years of SEO experience, with at least 2 years in a team-lead or managerial role
- Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
- Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
- Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
- Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
- Strong communication, reporting, and stakeholder management skills
What's on Offer
- Annual Salary Review
- Performance Bonus
- Career development and learning opportunity
- Challenging and fulfilling career
- Various leave options
- Healthcare benefits
- Reimbursement for transportation expenses
- Meal reimbursement
- Birthday voucher
- WFH arrangement
We're seeking a talented individual who is eager to contribute and grow simultaneously with us! If you're interested in this opportunity, please submit your resume to [email protected] or apply via the platform.
**Please note that only shortlisted candidates will be contacted. **