SEO Generalist
Canva · South Korea ·
- Work mode
- Remote
- Employment
- Contract
- Category
- Marketing
- Experience
- 3+ years
Canva · South Korea ·
Empower the World to Design!
Canva is an all-in-one visual communication platform used by over 200 million people worldwide.
Canva provides design, presentations, documents, video, websites, and AI-powered content creation all in one platform, helping anyone turn their ideas into reality.
Canva Korea is creating locally optimized content and experiences so Korean users can use Canva more easily and effectively.
Team Introduction
The International SEO Team is responsible for improving search performance for logged-out areas of the Canva website and helping users worldwide discover Canva.
We are a global team with diverse expertise spanning keyword research, technical SEO, content strategy, outreach, engineering, data analysis, design, and operations. We combine proven global SEO frameworks with local market insights to drive Canva's global growth.
Position Introduction
Canva's SEO is world-class. We are looking for an SEO Generalist to help us create the next phase of growth in the Korean market. This is a 12-month contract position where you will work closely with the SEO Country Lead and the Korea team to create content that truly helps local users.
We're not just looking for someone to 'translate' or 'optimize' content. We need someone who deeply understands how Korean users actually search and what information they need, and can create content tailored to those needs. It's especially valuable if you have native-level Korean language skills, a genuine interest in SEO, and an understanding of the Naver ecosystem.
If you demonstrate strong performance in this role, there are many opportunities to grow with Canva.
Key Responsibilities
Content Creation & Optimization
Support the creation, optimization, and publication of SEO-driven content for Canva's key landing pages and blog posts.
Use local insights, keyword research (including Naver Keyword Tool), and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages.
Localize key English website pages to Korean to strengthen search rankings for the canva.com/ko_kr subfolder on both Google and Naver.
Outreach & Link Building
Explore external websites and partners to identify link-building opportunities, and conduct outreach with tailored messaging that aligns with Canva's brand standards and ethical guidelines.
Accurately document and track campaigns, link quality, and SEO performance metrics, and share results with relevant stakeholders.
Ensure all SEO activities strictly adhere to white-hat link-building principles and Canva's quality guidelines.
User Experience & Innovation
Bring a user-centered perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience for Korean users.
Propose creative ideas and solutions to enhance how Korean users discover and use Canva, including across Naver platforms.
Continuously stay informed about Korean cultural, social, and digital trends across various fields to maintain local relevance of content.
Constructively review existing approaches and suggest improvements based on user behavior observations.
Responding to Search & Discovery Trends
Continuously monitor emerging search and discovery trends in the Korean market, including AI-powered platforms such as ChatGPT, Claude, Perplexity, and Google AI Overviews.
Understand where traditional SEO delivers value and where new channels and approaches are more effective.
Continuously learn about GEO/AEO developments and next-generation optimization techniques.
Actively experiment with new content formats and optimization methods as the search environment evolves.
Share observations and insights about how Korean users discover content with the team to contribute to global trend understanding.
Cross-Functional Collaboration
Collaborate with internal teams including marketers, designers, Product Managers, SEO Content Specialists, and the SEO Country Lead to align on tone, messaging, goals, and brand standards.
Monitor local search trends on Google and Naver, track competitor activity, and analyze user behavior to surface actionable insights that inform Canva's content and outreach strategy in Korea.
Strategic Collaboration
Work with the SEO Lead to prioritize and achieve weekly and monthly goals.
Share insights with team members in similar markets and strengthen international best practices together.
Clearly communicate progress, obstacles, and learnings across the team.
Support Korea core team initiatives and contribute ideas to maximize the impact of marketing, branding campaigns, and partnerships.
Actively share fresh perspectives and insights, especially regarding Korean user needs and Naver-specific market trends.
AI-Powered Work Efficiency
Use AI tools for various tasks including research and drafting communications.
Develop workflows to automate repetitive work.
Explore new AI solutions and share successful cases with the team.
Identify inefficiencies in workflows and suggest AI-based improvements.
Document automation strategies and add them to shared resources.
We're Looking for Someone Like You
Required Qualifications
3 to 5 years of experience in SEO and/or Digital Marketing
Native-level Korean communication skills and strong business English proficiency
Excellent Korean writing skills with the ability to work in both structured and creative styles, with a deep understanding of linguistic nuances
Understanding of SEO principles, content strategy, and link-building best practices
Understanding of the Naver search ecosystem and how its algorithm differs from Google
Experience using CMS platforms and ability to work with structured briefs
Experience with SEO tools such as Ahrefs, Google Search Console, Naver Keyword Tool, and Screaming Frog
You'd Be a Great Fit If You:
Enjoy learning through hands-on experience and actively ask questions about things you don't know
Have excellent writing skills and attention to detail, carefully reviewing not just typos and grammar but also context and nuance by topic
Enjoy collaboration and can take initiative in driving work forward
Can suggest better approaches beyond existing methods even while learning
Have a strong interest in and understanding of the latest cultural, social, and digital trends in Korea
Growth Mindset
Accept feedback as an opportunity for growth and actively embrace learning
Seek to develop strategic thinking over time in addition to execution
Have genuine interest in creating greater impact as part of a global team
Future-Oriented Mindset
Think beyond rankings and traffic about how your work connects to actual conversions and business growth
Are interested in how content and page experience affect user behavior and naturally incorporate CRO perspectives into optimization work
Actively explore changing discovery environments including AI search, LLMs, social search, and other emerging channels
Enjoy experimenting with new content formats and optimization approaches as the search environment evolves
Think beyond individual channels and consider discoverability across all platforms
Are interested in how Korean users discover content across different channels and actively share observations and ideas
Bonus Experience:
Experience writing digital or SEO content
Experience creating SEO content on Naver platforms such as Blog, Cafe, and KnowledgeiN
Understanding of Naver's algorithm, ranking logic, and SERP characteristics
Experience using Naver analytics tools to measure and improve content performance
Experience with Naver content promotion and distribution strategies
Experience collaborating with power bloggers or influencers to secure high-quality backlinks
Experience creating content for Naver video platforms such as Naver Clip and Naver TV
Deep understanding of Korean digital content trends or user behavior
Grow with Canva
You can build content SEO skills through real-world experience across both Google and Naver.
You will learn global SEO best practices and develop them for the Korean market.
You will develop the ability to analyze data from multiple search engines and interpret user behavior.
You will develop strategic thinking alongside world-class global SEO experts.
You will build deep expertise in the Naver content ecosystem, a uniquely valuable skill for the Korean market.
You will establish a strong foundation for long-term growth in content and organic search.
Canva's View of Talent
Strategic thinking: You understand the purpose and context behind your work, not just executing tasks
Collaboration: You build trust with colleagues and create smooth collaboration
Problem-solving: You find solutions even in difficult situations and execute them
Data-driven thinking: You make decisions based on data and insights
Ownership: You take responsibility for your work and see it through to completion
Growth orientation: You enjoy learning and growing and continuously develop yourself
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we're focusing on Seoul so we can best support our teams and keep collaboration flowing.
About the role
As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun.
So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
Canva's SEO is world-class, and we're looking for a passionate SEO Generalist to join the International SEO team to help scale our next phase of growth in South Korea! This is a 12-month contract, working [full-time - 40 hours per week].
The SEO Generalist will work closely with the Korea SEO Lead and local team. The role of an SEO Generalist is to create and manage engaging, SEO-optimized copy and content that informs, inspires, and converts local audiences.
As an SEO Generalist, you will provide initiative, direction, and support to create helpful and culturally relevant content for users in the South Korean market. Ideally, you are a native speaker with proficiency in Korean & English.
Canva is a fast-growing, mission-driven company, and we're looking for talented people who want to contribute to something meaningful. If you're excited about the opportunity to make an impact, show us what you've got—strong performers in this role have significant opportunities to grow with us.
About the team
The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.
We're a global team of specialists spanning keyword research, technical SEO, content strategy, outreach, engineering, data analytics, design, and operations. We work across many regions and languages, combining proven frameworks with deep local market expertise
Content Creation & Optimization
Outreach & Link Building
User Experience & Innovation
Navigating the Evolution of Search & Discovery
Cross-Functional Collaboration
Strategic Collaboration
AI-Powered Efficiency
What we're looking for
Core Requirements:
Working Style:
Growth Mindset:
Future-Oriented & Adaptable Mindset
Bonus:
What You'll Learn and How You'll Develop
The A-Player Standard
We're setting a high bar—because International is becoming Canva's biggest growth driver, and we need exceptional people driving it.
What "A-Player" means in this role: