SEO Expert
Job Overview:
We’re seeking a highly experienced and driven SEO expert who will own, execute, and
evolve the SEO strategies across three dynamic brands. You’ll be responsible for
everything from keyword research and on-page optimization to technical audits, link
building, local SEO, and performance tracking. You should be data-driven, hands-on, and
results-oriented, with a knack for identifying organic growth opportunities and executing
SEO campaigns that drive traffic, leads, and brand visibility.
Key Responsibilities:
1. Strategy & Planning
• Develop and implement comprehensive SEO strategies for each brand tailored to
their industry and target audience.
• Align SEO goals with marketing, sales, and content teams to ensure cross
functional impact.
• Define KPIs and success metrics across platforms (blogs, landing pages, events,
courses, etc.).
2. Keyword Research & Content SEO
• Conduct in-depth keyword research using tools like SEMrush, Ahrefs, Google
Keyword Planner, etc.
• Work closely with the content team to guide blog, video, podcast, and product
page content strategy.
• Optimize existing content, identify content gaps, and develop new content
recommendations for SERP dominance.
• Implement schema markup and rich snippet strategies where needed.
3. On-Page SEO
• Perform site-wide audits and improve on-page elements: Title tags, meta
descriptions, headings, internal linking, and URL structure.
• Optimize page load speed, mobile responsiveness, and user experience.
• Ensure SEO best practices are followed in page structure, HTML tags, and image
optimization.
4. Technical SEO
• Audit and optimize site architecture, crawl ability, indexation, and XML sitemaps.
• Manage robots.txt and resolve crawl errors, redirects, broken links, and duplicate
content issues.
• Liaise with developers to implement necessary technical fixes and improvements.
• Monitor Core Web Vitals and improve Lighthouse performance metrics.
5. Off-Page SEO & Link Building
• Devise a strong backlink acquisition strategy using white-hat methods.
• Build relationships with bloggers, journalists, and industry websites for guest
posting and link opportunities.
• Monitor backlink profile using tools like Ahrefs or Majestic and disavow toxic links.
6. Local SEO
• Optimize for local packs and Google Business Profiles (formerly GMB).
• Manage NAP consistency across local listings, directories, and map services.
• Implement event-based SEO for location-targeted reach and engagement.
7. Analytics & Reporting
• Monitor rankings, crawl stats, organic traffic, conversions, and user behavior
using Google Analytics, Search Console, and SEO tools.
• Create monthly performance reports with insights, trends, and recommendations.
• Conduct competitor SEO bench marking and gap analysis.
Requirements
Key Requirements:
• 3–6+ years of full-stack SEO experience (preferably across multiple domains or
brands).
• Deep expertise in Google Search Console, Google Analytics, Screaming Frog,
Ahrefs/SEMrush, GTmetrix, and similar tools.
• Strong command of HTML, CSS basics, JavaScript SEO concepts, and CMS
platforms like WordPress, Webflow, or custom systems.
• Proven results in improving keyword rankings, organic traffic, and lead
conversions.
• Strong analytical and problem-solving skills — you go beyond dashboards to
uncover growth opportunities.
• Excellent communication skills and the ability to translate technical SEO into
business decisions.
• Knowledge of voice search, YouTube SEO, event-based SEO, and app indexing is
a plus.