SEO Coordinator

About Fleet Farm

Fleet Farm is a leading Midwest retailer serving customers across outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our growing ecommerce business is creating opportunities for digital professionals who want to directly influence how customers discover, navigate, and shop Fleet Farm online.

Position Summary

The SEO Coordinator supports Fleet Farm’s organic search strategy by optimizing website content, product and category pages, and technical SEO initiatives to improve search visibility, qualified traffic, engagement, and ecommerce performance.

This is a hands-on SEO and ecommerce analytics role for someone who enjoys analyzing data, identifying opportunities, and turning insights into actionable improvements. You’ll work closely with eCommerce, Merchandising, Content, Digital Marketing, IT, and Digital Product teams to improve how customers find and interact with Fleet Farm online.

What You’ll Do

Search & Content Optimization

• Execute on-page SEO and AEO strategies across product, category, and content pages.

• Conduct keyword research based on customer search behavior and business priorities.

• Optimize metadata, headings, URLs, internal linking, and page content.

• Partner with Merchandising and Content teams to improve product descriptions, buying guides, landing pages, and ecommerce content.

• Support SEO for new products, seasonal assortments, promotions, and site updates.

Analytics & Performance

• Monitor organic traffic, keyword rankings, engagement, conversions, and other SEO KPIs.

• Use analytics to identify opportunities and diagnose performance issues.

• Build recurring reports and dashboards.

• Translate SEO data into clear recommendations for business partners.

Technical SEO

• Monitor website health and identify issues affecting organic search performance.

• Partner with IT and Digital Product on crawlability, indexing, page speed, structured data, and mobile experience.

• Coordinate the identification and resolution of technical SEO issues.

Search Trends & Emerging Technology

• Stay current on search engine algorithm changes.

• Monitor AI-powered search and Answer Engine Optimization (AEO).

• Evaluate emerging SEO tools and techniques.

• Recommend opportunities to improve organic search and ecommerce performance.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, Communications, eCommerce, Digital Media, or a related field, or equivalent experience.

• 1–3 years of hands-on experience in SEO, ecommerce, digital marketing, web analytics, or a related field.

• Understanding of on-page SEO fundamentals and search engine best practices.

• Experience with Google Analytics 4 and/or Google Search Console.

• Strong analytical and problem-solving skills with proficiency in Excel.

• Experience with SEO platforms such as SEMrush, SEOClarity, Similarweb, or comparable tools is a plus.

• Strong communication, organization, and attention to detail.

• A curious, customer-focused mindset and an interest in understanding why customers search, what they find, and what ultimately drives them to purchase.

Why Fleet Farm?

At Fleet Farm, you’ll have the opportunity to make a direct impact on how customers discover and shop our products online. You’ll work at the intersection of eCommerce, SEO, Merchandising, Digital Marketing, Content, and Technology, collaborating with teams across the organization to turn data and customer insights into measurable results.

This is an opportunity to grow your expertise in SEO, ecommerce analytics, AEO, and emerging search technologies while working for a Midwest retailer with a strong customer-first culture. Your ideas won’t just live in reports—you’ll have the opportunity to see them translate into improvements across the Fleet Farm digital experience.

If you’re curious about how customers search, enjoy solving problems with data, and want to see the impact of your work, we’d love to hear from you.

Benefits

Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:

• Medical, dental, and vision insurance

• 401(k) with company match

• Paid time off and paid holidays

• Employee discount

• Annual incentive/bonus opportunities, where applicable

• Life and disability insurance

• Flexible spending and health savings account options

• Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.

Work Location

This is a 100% onsite position at Fleet Farm’s Store Support Center in Appleton, Wisconsin.

This role works closely with cross-functional teams across Ecommerce, Merchandising, Marketing, IT, and Digital Product, making regular onsite collaboration an important part of the position.

Equal Employment Opportunity

Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

Fleet Farm is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.