SEO and Google Business Profile Optimization Expert

Job Title: SEO and Google Business Profile Optimization Expert

Location: Remote

Job Overview: We are seeking a highly skilled and experienced SEO and Google Business Profile Optimization Expert to enhance our online presence, improve search engine rankings, and optimize Google Business Profiles. The ideal candidate will have a proven track record in managing SEO strategies and Google Business Profile optimizations to drive website traffic and increase customer engagement.

Key Responsibilities:

• Develop, implement, and manage effective SEO strategies to improve organic search rankings and visibility.
• Optimize website content, meta tags, images, and URLs following best practices.
• Conduct keyword research and analysis to target relevant search terms.
• Monitor website traffic and performance using analytics tools and create actionable reports.
• Optimize Google Business Profiles, including updates to business information, reviews management, and location tagging.
• Implement local SEO strategies to enhance regional visibility and attract local customers.
• Stay up-to-date with SEO trends, search engine algorithm changes, and new tools.
• Collaborate with content creators to align SEO strategies with content marketing initiatives.
• Handle SEO audits to ensure compliance with search engine guidelines and maximize effectiveness.

Qualifications:

• Bachelor's degree in Marketing, Communications, IT, or related field (preferred but not required).
• Proven experience as an SEO Specialist or similar role.
• Demonstrable expertise in Google Business Profile optimization and management.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Knowledge of web development basics, including HTML, CSS, and JavaScript, for SEO implementation.
• Strong analytical skills to interpret data and drive strategic decisions.
• Excellent communication and collaboration skills.
• Certification in SEO or digital marketing is a plus (e.g., HubSpot, Google Analytics Certified).

Desired Skills:

• Familiarity with local SEO techniques and strategies.
• Ability to manage multiple projects efficiently and meet deadlines.
• Creative problem-solving and critical thinking skills.