SEO & Generative Engine Optimization Specialist

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger
Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.
We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters
Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you.

Your Role as a SEO & Generative Engine Optimization (GEO) Specialist

We are looking for an SEO & Generative Engine Optimization (GEO) Specialist to join our Content team within Marketing France and accelerate organic visibility and growth across our four Business Units: Financing, Invoicing, Small Business (SB) and CPA / Accountants.

As search evolves beyond traditional search engines towards AI-powered discovery and answer engines, you will own our strategy across both SEO and Generative Engine Optimization, ensuring our solutions and content are visible, relevant and authoritative wherever our audiences search for information.

You will work closely with Content, Brand, Product Marketing, Web and other Marketing teams across the four Business Units to turn search insights into measurable organic growth.

Why this role matters

Search is changing rapidly. People increasingly discover products, solutions and expertise not only through Google, but through AI-powered search and answer experiences.

This role will help ensure our Financing, Invoicing, Small Business and CPA solutions remain discoverable, authoritative and relevant across both traditional and emerging search channels, while building a sustainable organic growth engine across our four Business Units.

Your responsibilities

• Own and drive the SEO & GEO strategy across Financing, Invoicing, Small Business and CPA, identifying opportunities to grow organic visibility, qualified traffic and business impact.

• Conduct keyword, search intent and topic research to identify audience needs, content opportunities and competitive gaps for each Business Unit.

• Define and maintain content and topic strategies based on search demand, business priorities and emerging AI search behaviours.

• Optimize existing and new content for traditional search engines and generative/AI-powered search experiences.

• Improve the visibility and authority of our solutions across AI search and answer engines, monitoring how our content, expertise and solutions are surfaced, cited and represented.

• Partner with Content teams to provide SEO/GEO briefs, recommendations and optimization guidelines throughout the content lifecycle.

• Conduct SEO audits and provide actionable technical SEO recommendations, working with Web, Product and technical stakeholders on implementation.

• Monitor organic performance, rankings, share of search, AI visibility and other relevant KPIs through dashboards and regular reporting, both globally and by Business Unit.

• Translate data and search trends into clear insights and recommendations for Marketing and Content stakeholders.

• Track changes in search algorithms, AI search platforms and emerging GEO best practices, continuously testing new approaches.

• Identify and lead cross-BU and BU-specific organic growth initiatives that strengthen our long-term discoverability and authority.

📍 This role is based in our Paris, Madrid or Porto office, with the flexibility to work remotely 2 days per week

About you

• Minimum 5 years proven experience in SEO, organic growth or search marketing, ideally in a SaaS, fintech, technology or digital environment.

• Strong expertise in keyword research, content optimization, search intent and on-page SEO.

• Solid understanding of technical SEO and ability to translate technical findings into clear recommendations.

• Strong interest in and understanding of Generative Engine Optimization, AI search and the evolving search ecosystem.

• Data-driven mindset with experience using SEO, analytics and reporting tools.

• Ability to manage and prioritize SEO opportunities across multiple audiences, products and Business Units.

• Ability to turn data and insights into actionable content and growth recommendations.

• Strong collaboration and communication skills, with the ability to work across Content, Marketing, Product and technical teams.

• Curious and experimental mindset, comfortable operating in a rapidly evolving field.

• French native language ability and professional proficiency in English.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.