Senior Technical Business Systems Analyst
Analog Devices · US, MA, Wilmington ·
- Seniority
- Senior
- Employment
- Full time
- Category
- Business analysis
- Visa sponsorship
- Yes
- Company size
- 1000+
- Salary
- USD 113,190 – 163,905 / year
About Analog Devices
Analog Devices, Inc. (NASDAQ: ADI) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, AI, and software technologies into solutions that combat climate change, reliably connect humans and the world, and help drive advancements in automation and robotics, mobility, healthcare, energy and data centers. With revenue of more than $11 billion in FY25, ADI ensures today's innovators stay Ahead of What's Possible. Learn more at and on LinkedIn and X.
Role Summary
The Senior Technical Business Systems Analyst (BSA) is a highly experienced individual contributor responsible for designing, enabling, and evolving core CRM capabilities within Microsoft Dynamics, with a focus on Sales Journey, Opportunity Lifecycle, and Pipeline Management.
This is a deeply technical role, requiring strong platform expertise, integration knowledge, and the ability to architect scalable CRM solutions aligned to enterprise standards.
A key aspect of this role is the embedding of AI and intelligent automation into the Sales Journey, enabling improved decision-making, pipeline progression, and sales productivity.
The role partners across Sales, IT, Data, and Architecture teams to deliver modern, AI-enabled CRM capabilities that support complex, global B2B environments.
Key Responsibilities
Microsoft Dynamics CRM – Sales Journey & Pipeline
Own the design and evolution of end-to-end Sales Journey:
Lead → Opportunity → Quote → Close lifecycle
Pipeline governance, forecasting inputs, and commit processes
Define CRM data models, workflows, and automation supporting:
Opportunity progression and deal velocity
Pipeline hygiene and data quality
Forecast accuracy and execution confidence
Lead root cause analysis and resolution of systemic CRM and pipeline issues
AI-Enabled Sales Journey
Embed AI and intelligent capabilities directly into CRM workflows, including:
Opportunity scoring and prioritisation
Next-best-action recommendations for sellers
Pipeline risk identification and deal progression insights
Partner with Data and AI teams to:
Operationalise predictive models within CRM
Integrate AI-driven insights into user experience and workflows
Drive adoption of AI-enhanced capabilities to improve:
Sales productivity
Forecast accuracy
Pipeline conversion rates
Ensure AI capabilities are practical, explainable, and aligned with business processes
Technical Platform Ownership & Solution Design
Provide deep technical expertise in Microsoft Dynamics CRM and Power Platform, including:
Configuration (entities, workflows, business rules)
Extensibility (APIs, plugins, custom services)
Lead solution design for CRM enhancements:
Ensure scalability, performance, and maintainability
Align with enterprise architecture and security standards
Work closely with engineering teams in Agile delivery environments
Integration Architecture
Design and govern integrations between CRM and enterprise systems:
Ensure seamless data flow across sales, pricing, and fulfilment processes
Enable real-time or near-real-time pipeline visibility
Define integration patterns (API-led, event-based, batch where appropriate)
Partner with integration teams to troubleshoot and optimise system interactions
Business Process & Domain Expertise
Develop deep expertise in Sales Operations and commercial processes, including:
Pipeline management and forecasting
Complex deal structures and lifecycle management
Translate business strategies into structured system and process designs
Influence CRM usage, data standards, and operating models
Delivery Leadership & Business Analysis
Lead complex analysis and solution design:
Requirements, functional specifications, and user stories
Own backlog shaping and prioritisation aligned to business value
Drive UAT, release readiness, and post-go-live stabilisation
Required Experience & Skills
Core Requirements
7–10+ years experience in:
CRM platforms (Microsoft Dynamics preferred)
Business Systems Analysis in enterprise environments
Proven experience operating as a senior technical BSA or solution-oriented role
Strong understanding of:
CRM data models and architecture
End-to-end Sales Journey and pipeline management
Technical Skills
Hands-on experience with:
Dynamics CRM configuration and customisation
Integration design and implementation (APIs, middleware, event-based patterns)
Working knowledge of:
Cloud platforms and modern application architectures
Data modelling and CRM reporting structures
Ability to collaborate effectively with development teams in Agile environments
AI & Data Experience (Strongly Preferred)
Experience embedding analytics or AI into business workflows
Understanding of:
Predictive modelling concepts (scoring, classification, forecasting)
Data pipelines and model operationalisation
Ability to translate AI outputs into practical CRM user experiences
Domain Expertise (Desirable)
Semiconductor or complex B2B industry experience
Familiarity with:
Global sales processes
Complex quoting, pricing, and channel models
Leadership & Behavioural
Strong analytical and structured problem-solving capability
Ability to influence cross-functional stakeholders without authority
Comfortable operating independently in a senior IC capacity
Experience working in complex, global, matrixed environments
For positions requiring access to technical data, Analog Devices, Inc. may have to obtain export licensing approval from the U.S. Department of Commerce - Bureau of Industry and Security and/or the U.S. Department of State - Directorate of Defense Trade Controls. As such, applicants for this position – except US Citizens, US Permanent Residents, and protected individuals as defined by 8 U.S.C. 1324b(a)(3) – may have to go through an export licensing review process.
Analog Devices is an equal opportunity employer. We foster a culture where everyone has an opportunity to succeed regardless of their race, color, religion, age, ancestry, national origin, social or ethnic origin, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, parental status, disability, medical condition, genetic information, military or veteran status, union membership, and political affiliation, or any other legally protected group.
EEO is the Law: Notice of Applicant Rights Under the Law.
Job Req Type: ExperiencedRequired Travel: Yes, 10% of the timeShift Type: 1st Shift/DaysThe expected wage range for a new hire into this position is $113,190 to $163,905.Actual wage offered may vary depending on work location, experience, education, training, external market data, internal pay equity, or other bona fide factors.
This position qualifies for a discretionary performance-based bonus which is based on personal and company factors.
This position includes medical, vision and dental coverage, 401k, paid vacation, holidays, and sick time, and other benefits.