Senior Strategist - Email Marketing and MAP Optimization
M+C Saatchi Group · Bengaluru, IN ·
- Seniority
- Senior
- Category
- Marketing
- Experience
- 5+ years
M+C Saatchi Group · Bengaluru, IN ·
About Us:
M+C Saatchi Performance is a global digital media agency, connecting brands to people. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
To apply for this role, you must submit both a cover letter and a resume. In your cover letter, please highlight any experience that demonstrates why you are suitable for the position.
What can you look forward to:
Being a part of the world’s largest independent advertising holding group:
- Family Health Insurance Coverage.
- Flexible Working Hours.
- Regular events including Reece Lunch & indoor games.
- Employee Training/Learning Programs
About the Role
We are looking for a Senior Strategist to lead our lifecycle marketing and customer engagement strategy. The role will focus on building personalized customer journeys, improving retention and conversion, and leveraging marketing automation to drive business growth.
The ideal candidate will bring a combination of strategic thinking, marketing automation expertise, customer lifecycle understanding and strong analytical skills.
Develop and own the Email, CRM, lifecycle and retention marketing strategy.
Build strategies across the customer lifecycle including onboarding, engagement, conversion, retention, reactivation and win-back.
Identify customer journey gaps and drop-offs and develop communication strategies to improve customer progression.
Develop monthly/quarterly lifecycle plans aligned with overall marketing and business objectives.
Design end-to-end automated customer journeys based on customer behaviour, transactions, engagement and lifecycle stage.
Define journey logic including triggers, audience criteria, communication frequency, personalization and channel selection.
Develop and optimize journeys such as welcome, lead nurturing, abandonment, post-purchase, cross-sell/up-sell, reactivation and win-back.
Identify opportunities to increase automation and reduce manual campaign activity.
Own the strategic use and optimization of the Marketing Automation Platform (MAP).
Manage and optimize segmentation, workflows, triggers, personalization and journey orchestration.
Partner with Technology and Data teams on event tracking, customer attributes, integrations and data availability.
Identify new platform capabilities and automation use cases that can improve customer engagement.
Develop the communication strategy across Email, SMS, WhatsApp, Push Notifications and other relevant channels.
Define the role of each channel across the customer journey and ensure effective communication frequency.
Partner with Creative and Content teams to deliver relevant, personalized and conversion-focused communications.
Track key metrics including engagement, CTR, conversion, retention, revenue and customer lifetime value.
Analyse customer behaviour and campaign performance to identify optimization opportunities.
Lead A/B testing, personalization and experimentation across campaigns and customer journeys.
Translate data and insights into actionable recommendations for business and marketing stakeholders.
Work closely with Marketing, Creative, Content, Analytics, Data, Technology and Business teams.
Act as a strategic partner to stakeholders on lifecycle marketing and customer engagement opportunities.
Collaborate with Technology/Data teams to ensure effective tracking, integrations and customer data management.
5+ years of experience in Email Marketing, CRM, Lifecycle Marketing, Retention Marketing or Marketing Automation.
Strong experience in developing lifecycle and retention strategies.
Hands-on experience with platforms such as WebEngage, CleverTap, MoEngage, Braze, Marketo, HubSpot, Emarsys, Bluecore, Klaviyo or similar.
Strong understanding of segmentation, personalization, customer journey orchestration and automation.
Experience across Email and SMS; exposure to WhatsApp, Push or In-app is a plus.
Strong analytical and stakeholder-management skills.
Experience in e-commerce, consumer, digital or high-volume customer lifecycle businesses is preferred.
Basic HTML/CSS knowledge is a plus.
About M+C Saatchi Performance:
M+C Saatchi Performance as part of M+C Saatchi Group has pledged its commitment to create a company that values difference, with an inclusive culture. As part of this, M+C Saatchi Group continues to be an Equal Opportunity Employer which does not and shall not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on merit, without regard for any personal characteristics.
All employee information is kept confidential according to General Data Protection Regulation (GDPR).
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