Senior Staff Outbound Product Manager - EmployeeWorks GTM

ROLE SUMMARY

EmployeeWorks is transforming how enterprises manage employee experiences. As an Outbound Product Manager in this space, you'll sit at the intersection of product strategy, customer go-to-market, and partner ecosystem development. You'll drive adoption of EmployeeWorks across ServiceNow's AI Native SKU portfolio and build the partner enablement infrastructure that scales our implementation capacity globally. This is a high-impact, highly collaborative role where you'll influence strategy across multiple business units, coordinate customer deployment decisions, and empower our partner ecosystem to deliver at scale.

WHAT YOU WILL DO

Drive Cross-BU AI Native Strategy & Alignment

• Partner with product leadership and enablement teams across business units to develop coordinated adoption plans for EmployeeWorks within AI Native positioning
• Create capability narratives, ROI talking points, and business cases that enable each BU to confidently position EmployeeWorks to their customer base
• Align cross-BU messaging so the EmployeeWorks story is consistent and compelling across the organization
• Identify and resolve cross-functional obstacles to adoption—from conflicting positioning to enablement gaps

Own the Customer Deployment Funnel & Orchestration

• Design and operationalize the customer deployment playbook: how we route customers to the right implementation model (Moveworks Professional Services, partner-led, self-serve) based on deal characteristics and customer readiness
• Establish the orchestration protocol—clear handoff points, escalation triggers, and support models—so customers have transparent expectations and teams know who owns what at each stage
• Monitor funnel health, gather customer feedback, and iterate on routing decisions to continuously improve time-to-value and implementation success
• Work closely with sales, professional services, and customer success to ensure seamless execution

Build & Scale Partner Enablement

• Develop a comprehensive partner enablement program: technical training, implementation playbooks, business case templates, and best practice documentation
• Establish partner support infrastructure (ticketing systems, escalation paths, dedicated support channels) that reduces friction and increases partner confidence in EmployeeWorks delivery
• Define partner success metrics and create feedback loops to identify capability gaps and drive continuous improvement
• Coordinate with professional services and partner management teams on resource allocation and scaling decisions

WHO YOU ARE

• Takes extreme ownership – You own outcomes end-to-end and don't wait for permission or perfect alignment to move forward. You drive accountability across teams and don't shy away from hard problems or ambiguous situations.
• Bias for action – You move fast and iterate. You'd rather make 80% of a good decision quickly than spend months perfecting it. You drive urgency in a way that brings teams along rather than pushing them.
• Strategic collaborator – You thrive in cross-functional environments and can influence without authority. You can synthesize input from product, sales, services, and partners into clear priorities and compelling narratives.
• Customer-obsessed – You're genuinely curious about how customers deploy and extract value from products. You bring customer insights back into strategy and use those insights to make smarter decisions.
• Systems thinker – You can see how pieces fit together across complex organizations and partner ecosystems. You're comfortable working with ambiguity and can break down complicated orchestration challenges into actionable steps.
• Excellent communicator – You tell clear stories across multiple audiences (executives, technical teams, field sales, partners). You're crisp in writing and can distill complex information into digestible takeaways.
• Data-informed – You balance qualitative customer feedback with quantitative metrics. You make decisions based on what you observe, and you're not afraid to change course when data tells you to.

YOUR BACKGROUND

• 12+ years of product management or GTM leadership experience, with at least 3+ years driving strategy in B2B SaaS or platform environments
• Track record of driving cross-functional alignment and launching products or features at scale (enterprise product launches highly valued)
• Experience building or scaling partner ecosystems, channel programs, or customer communities
• Familiarity with deployment, implementation orchestration, or post-sale adoption workflows
• Demonstrated ability to influence across product, sales, services, and partner organizations
• Experience working in matrix organizations with competing priorities and ambiguous scope

Nice to have:

• ServiceNow platform or product ecosystem experience
• Background with AI or intelligent workflow products
• Sales enablement or field marketing experience
• Post-sale adoption or expansion motion experience

For positions in this location, we offer a base pay of $190,900 - $334,100, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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