Senior Specialist Brand Marketing – Sponsorships, Events and Ambassadors

BE THE DIFFERENCE
At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity:

We have an opportunity available for a Senior Specialist Brand Marketing – Sponsorships, Events and Ambassadors to join our team in Melbourne. Reporting to the Senior Manager Brand Marketing you will support the AIA brand, event, sponsorship and ambassador programs, delivering high quality, strategic and well-planned events, campaigns and ambassador management.

Within this role you will manage end to end event and sponsorship campaigns including project management, event planning, and logistical management and ensuring event campaigns amplify brand in market via social channels and PR opportunities. Additionally, the role manages a panel of ambassadors for brand and enterprise leverage.

To do this successfully you will:

• Project manage allocated events, sponsorships and ambassador activities
• Identify meaningful opportunities to ensure maximum value is extracted across the event, sponsorship and ambassador program
• Lead end-to-end event and sponsorship campaign planning and management
• Ensure an integrated marketing lens is applied to the leverage and delivery of the program, including integration of PR and content strategies
• Successfully manage event budgets, including third party managed budgets
• Act as an on-site AIA representative for all allocated events and ambassador activities
• Manage branded asset and apparel registers including stock takes, postage/couriers, returns and loans to other business units
• Perform other responsibilities and duties periodically which may be assigned by the Senior Manager, Events and Sponsorships to meet reasonable operational and/or other requirements

Successful applications will demonstrate:

• Extensive experience in event and sponsorship or brand marketing, preferably with exposure to insurance, financial services or other related industries
• Proven success in delivering events and activations with objectives in awareness and engagement among target audiences
• Proven experience in large, complex format event development, planning, and execution
• Experience in event proposal and partnership development
• Exceptional stakeholder engagement skills and the ability to build rapport with stakeholders at all levels (both internally and externally)
• A strong work ethic with a high level of personal accountability

Why choose AIA:

At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.

• Access our training and development to build on your current skills
• Career development through internal mobility opportunities
• Work for a business helping millions of Australians and make a difference to someone’s life everyday
• Access additional leave days a year to recharge and refresh yourself
• Enjoy wonderful Health and Wellbeing initiatives that support you
• Work with supportive and inclusive managers
• Flexible working arrangement

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group – it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives. We are proud that this difference has been recognised in the 2024 ANZIIF awards by being named Life Insurance Company of the Year.

AIA is different. Are you?

If you want to be part of an organisation that helps people live better every single day, apply via the link.