Senior SEO Specialist

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

Job Summary:

Reporting to the Director of Growth Marketing - Performance, the SEO Specialist will own the end-to-end publishing and execution workflow for Explore Disney+ across Australia, New Zealand, and Singapore, with possibly support for additional APAC English-language markets. The Specialist will collaborate closely with local stakeholders to identify and validate content that resonates with relevant markets. While responsible for technical and operational delivery; from content optimization to final publication, the role requires working within a dynamic, cross-functional environment to ensure content effectively connects consumers with the brand to drive organic traffic and conversions.

Areas of responsibilities:

Program Operations:

• Manage the Explore Disney+ editorial calendar (Airtable) for Australia, New Zealand, and Singapore.
• Coordinate article syndication with the US and JP editorial teams, tailoring content to local market preferences.
• Publish and QA articles via the CMS for Australia, New Zealand, and Singapore sites.
• Manage asset creation with the global SEO agency, ensuring alignment with brand guidelines for desktop, tablet, and mobile.
• Facilitate local review and approval processes for new pages and articles with Growth Marketing, Brand Marketing, PR, Creative, and Legal stakeholders.
• Monitor dashboards and reporting to track local site performance.
• Optimize publishing workflows to drive operational efficiency.

SEO:

• Partner with global SEO and local agency teams to identify and execute optimization opportunities.
• Collaborate with the external agency to conduct keyword research for local and syndicated articles.
• Champion technical SEO requirements (e.g., Core Web Vitals, structured data, site architecture) to ensure optimal site health.
• Reporting Lines & Accountability:
• Working Relationships
• DSS APAC Growth Marketing team based across Australia and Japan, any other APAC expansion markets: Partner closely to align on regional content strategy, identify local editorial opportunities, and validate market-relevant content.
• DSS Global Growth Marketing team (based in NYC): Collaborate to ensure brand consistency across global sites and manage translations and the formal approval workflow for all publishing.
• External SEO agency based in Australia: Coordinate with agency partners to inform SEO strategy, keyword planning, and ongoing site growth opportunities

Requirements:

• Minimum 3 years of experience in a SEO role or equivalent
• 2 years experience in managing content management systems and web publishing
• Proven experience in managing websites optimized for search and conversion.
• Experience in using SEMRush, Google Search Console, and GA4.
• Demonstrate ability to independently organize, break down, and structure complex problems
• Thrives in ambiguity and is flexible with working remotely with global teams
• Working knowledge of creative asset management and experience working with design/creative teams. International asset management is a plus.

Skills required:

• Demonstrate high intellectual curiosity and a constant desire for continuous improvement.
• Manage projects effectively.
• Analyze data to drive insights.
• Build effective working relationships with global stakeholders and ensure alignment of expectations.
• Communicate effectively, conveying complex technologies in a concise manner.
• Apply both tactical execution and strategic campaign development.
• Utilize influence to collaborate with cross-functional leaders.
• Interest in GEO/AI search.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.